Social Media Management Course 2023 | Social Media Marketing Tutorial for Beginners in Hindi&Urdu

0:00 Amak Minero Millionaire Social Media Marketing is such a thing that almost every What does every famous person say about the company The world needs social media marketing what happens to you friend You will have to create the graphics and post them. You will have to write something there, you will You will have to schedule it, this is called social Media Manager and many other companies Those who don’t know how it is done I'm going to teach you everything today Learn and shine, inshallah all the best

0:45 Foreign companies sitting here in Pakistan Work for Earn money in dollars Assalam alaikum everyone social media Why Management is Important and Why You Should Know It Why should you learn this whole social media In management course, we learn many things In this we will cover social media We will cover this along with the management How will you do that for a brand? We can create their content with this You will also learn how to create a piece of content You can create unlimited pieces of content from In this course, we will cover a little bit of content SEO. will also cover other things like analytics And we will also cover engagement at the end of this course we will discuss this also We will tell you how you can find jobs After completing this course you can On which different platforms you can get your You should create accounts and you can How to build a portfolio, so let's start the course so welcome to first class The first ever Social Media Management Course

1:31 Question whether any person is doing social media management Why would anyone hire The Main Region The client or brand can hire a social media manager he will hire him so that he himself can sit and do it everyday Can't post them constantly I want a person who can access all of their social media can handle social media in the same way Different brands have become different He himself sat and prepared the government accounts can't post everyday, they want people who posts on their behavior, who is their The brand theme and the idea behind the brand He has to go to the distributor ahead of him Help those people who need it Social media managers say social This is the main job of media managers of any one brand or any one client Manage all social media yourself so that He does all his different businesses so they can focus on what they need most Nike takes the example of Adidas that they take the example of social media

2:17 Why hire managers so that They have to sit themselves and write a piece of content or There is no need to post and they can run their business Like shoes going on sale or different supply The end chain is done and we can focus beyond that social media management social media This is how common people can define a manager Those who are like us, we have our social media Presence doesn't make that much difference to me Should I post once a year or 10 times? I don't care if I post it But there is a brand like for example o is aids is nai is coal gut agar brands If you do not post constantly then their If the competition gets ahead of them then your To stay in the field and stay competing For this, these people hire social media managers whose sole work is to ensure that the content Generating and promoting that content distributors so that their online presence Stay tuned, I will give you a few examples

3:02 Different types of profile key for Example of a manufacturing facility If we take an example then it is as a social media manager how do you manage that manufacturing Generate content ideas for the facility For example, you can see them behind the You can show the scene of their product making process can show how for For example, this is a mouse, so the company which makes this mouse How is this mouse made? You can mold them as a video format can do shows you can make shorts You can contact that manufacturer or owner You can interview their customers You can publish a review so that more People get attracted towards that brand and They should build an online presence You can also check out their upcoming new products You can know about those products which are coming soon. This is how we can spread awareness among the people You are the main director of that manufacturing company.

3:48 Main umps hai like if they have someone very For example, if you got a big contract Cell Core has a company and it is being sold by Adidas If you got any contract with this then you It is obvious about the contract that you I can't disclose it completely But as a promotional material it is As a positive thing for the brand Let us present another example They take examples from social Do you know the media influencers? Very big social media in Pakistan If an influencer is present, then he is a social media He is the manager, how can he help them? he can help them in such a way that he Make such postings on their sentiments that it that it will reach new audiences and If you reach a larger audience then you Ultimately you are helping that person so that he can create his own personal brand

4:35 besides this it can be spread further How to Influence Your Merchandise if you do then what can you do about them Can create new customer base for merchandise so that when that merchandise is launched it There should be a sale too, for example of a Pakistani There is influence whose main job is to He needs different platforms like You can post your content in 2 places on Instagram yes you can post its content on p They Anyone can make videos on YouTube

5:20 A for example Muzammil Hasan take that Mainly post content The content It is a good thing that you are a part of those Government of How can we help Pakistan If you hire a social media manager as their

6:05 If yes then you can inform the public about the new policies You can tell us new things by posting. Information regarding Political Advancement You can do this whether you are local or international If there is an issue, you can tell the audience about it If you can do it then this way you can do a If you can help the government page then this I have given you three examples You may get some idea from the example It must have been thought that different niches and different How can you help pages in the field? If you can then let's talk about the scope of If you have done this in social media management If you learn it then your future is ahead of you What is the opportunity for you, then see this Every year thousands of brands launch their Somebody starts building a social presence Any person sitting alone on every social media

6:52 Not growing yourself on the platform He could grow himself on one or two plants. You can help them here You can bring it wherever there is demand There is supply as long as there is demand It will remain as long as people create their social presence will remain as long as people launch new brands Till then there are social media managers They will continue to be needed because they They want lead generation, they want sales They need new customers They need to expand their reach The idea of ​​that brand, the idea People are needed to take it to the people So that's why it has a lot of scope if you're learning it the right way and anyway This is not a difficult thing if you If you learn this, it will be with you all your life Some more points which will show the scope or future of Explaining Social Media Manager I have written them here, I will read them to you

7:37 Let me tell you about increasing brand awareness What does brand awareness mean to you guys? who would know I'm pretty sure that if someone Cheap clothes or affordable clothes Talking about it, which brand is in your mind? comes with the same brand name for Hyuna For example, if KFC is mentioned then KFC has a thought on your mind What comes to your mind about that uncle? If the picture comes, then look at it like this How to link a person to your brand I hope you don't mention any KFC So you should see the picture of that KFC founder The Establishment appears in my mind The brand as a thought leader for example You must know about L, that L normally which Left is a premium segment understudy And he gives him everything in every field

8:22 Leaders understand that they have just created a dynamic If the island is launched then now in the future more ads will be added If you copy him on phone then he will become like a leader present themselves as reminder of their presence so that they can compete I should not bring out more sales and more Leeds is also an important point for them Similarly, taking customer feedback is a factor How does he design his shoes etc. can improve if someone uses shoes The brand is like Nike or Ander So when they take feedback from the customers that Which of our shoes did you like? This is the one This is feedback, in taking this feedback you I am helping that brand right now I gave you an example of low a while back that he is a pakistani who is into cloth making If it is a brand then you should see its ads You will look awesome if you wear a little cloth If you search a lot then after some time you will get it

9:09 Don't take it, you don't have AIDS, you can't see it When you start, you should think that if Stop posting on social media Don't hire a manager, just one person to sit for him Try to manage everything yourself So let me save this expense What will happen in social media, how much is that How many postings can a person do slowly slowly what will happen is that with time now your Take that out of your mind from your social media That this image should disappear like this It will start when you see the ad If they don't come, you will understand that this company is finished There are many such companies which you can His presence was seen somewhere during his childhood. You must have been there but why can't you see me? Because he grows himself with competition He does not match himself with the competition if you don't try not to do it then it will die we get out in the process so now we

9:54 Let's discuss different and main elements Of social media management comes first If the research goes on then you are on my screen What can audience research look like? what happens is you have to figure out that Yours for whom you are using social media Their main audience will do the work of management Who is it for example like I just said something Some time ago there was the example of Ducky Bai who He must be his social media manager, right? The main target will be to target the youth ok that and the youth too that is a bit funny content or a little like this content Instead of this you do this who is Muzammil Hasan Bhai The job of their social media manager It will happen that those who are serious about politics or these things

10:40 These are serious people, right? Target them now. Now what do you mean by target idea here? We can explain this target audience with an example let's understand v n Example: Imagine you have an e-commerce store. If you are working then you do whatever they want He is the one who is visible to the majority of people come from those wa of people only What's on the tutu generates cells at the end So who is the target audience for the brand These must be the people who saw the ad And whoever reaches your website through that ad or came to the store and they gave you a I bought some product from them next time The brand which will post or add And he will do it in such a way that he targets those people that those who come for the first time and increase your sales generated by those who come and buy your product

11:26 I bought it if I liked the product If he says bye then this becomes the target The audience is the specific people who Now your content runs on target How can you find an audience? For the brand, I give you four points here. You have written about your competitor you can analyze it and you can see that What kind of people are they targeting A because even if your competitor is yours If he is in the field then he gives the He is targeting you as well If there will be audience then you target audience like this You can also find out look at the Previous Customer Your Brand and Your client has your old data You would have their old p You can see the data to know what kind of people People become your customers mostly, some

12:11 There are services that are more accessible to women attracts like a niche of beauty hogi attracts women more Age comparison to men now men mostly kiss type of niche you like, like shoes If the need for clothes increases then it should be like this Neesh you this the differentiator which is our brand or my The client is its target audience What kind of target audience will that be? If it is more then you can use their old data you can also notice by looking that women to What is the men to women ratio at ek Another method to find target income that you might notice that what you The brand is what your local customers Targeting more clients is it helping more or is it international now let me ask you a question You must be aware of Maria B brand.

12:58 Pakistani female clothing brand So who will be its target audience? You can tell us that in the comment below If it is male, female or there are children This is for you if you want to differentiate like this Let me know that this is my target audience Then what happened to my brand? Half your work becomes easy like this and the question is if any baby product Making company is ok if there is a baby If it is a product making company then its target Anyas will be a baby or a woman at 90 His target dis will be women Or it may be the mothers who bought the product I want to do this but I can't buy baby products So you can buy this product for your baby So those are the products that she mostly buys They pray for their children when Finding and Identifying Your Target Audience

13:45 If you get to know then you can use such strategy you can define which will allow you to view only those Target people so that your Don't waste your extra money and time too Our next part is left and that is way to Find targeted audience now so many We have social media platforms. This is our target audience, this is our Where will you find its targeted audience? or call it an ideal customer then this Where will you find it I have told you here Two examples are also given, one example that what more have you suffered from AIDS have seen Ofcourse he will focus but he won't do it that much

14:31 As much as she would like me to do it regularly every day on instagram.in which You understood your target audience How to find it once you have found it Then you will understand that your brand Or who is the client's ideal audience? more like on the platform

15:29 The topic is social media marketing Platforms You Should Consider Rarely Do This It happens that people have only one social network You should have a media account like you guys are posting videos If you are watching then you guys have it at 90 Target the IDs you want to try Now I have not done any social work here The media which we have some sites I wrote the main points like for If Example F is being mentioned then largest social media platform in the World Joe Mostly Marketing Awareness

16:17 Use as a campaign and marketing funnel it means that you have mostly Through this you might have been taken to that website of yours Where you can buy the product For Advertisement

17:28 You can make videos like this from If yes then that P would promote it even after a year if it stays then it is a good thing that you In this way, no different platform is used must know the difference instagram has 2 monthly users but those who Mostly users are there and the audience is young

18:14 The People's and [music] The point is brand theme creation The part that is going to happen is ours There will be a little practical part in this part I will learn some practical work on this basis you will learn some tools and this Your part is mostly helpful in that area Where if any brand hires you if it does then it should be a new brand and they have just I did not build my social presence like that There is one who establishes a small brand there is one who starts out who are new, who have just got their things He hasn't yet defined his What will be the theme of their different posting?

19:01 what will be the strategy different things so this This part is for those people It is more helpful for someone who The brand or person you work for As we begin, let's start with a little Let's take a look at this, you can also read this and you should also understand that these are mostly starting for those people and Now they have defined their things like that What is an unimplemented brand theme? Brand Theme I will give you an example Let me explain, if I tell you coal gut then What comes to your mind from Coal Gut Which color is coming red color then coal cat created its brand theme its theme like this that he may post it wherever

19:58 Let's take an example I gave you the example of coal, Madan's Your example of KFC is also the same, red color The food should be fried chicken and it should be If there is red color on the background then you will understand Well this could be KFC's Fant now If you have to tilt such boots on any one of these

20:45 There is a tilt on the shoes, it doesn't look like this from a distance If you see it written then you should understand that it is good It could be Adidas or it could be Nike So see, this is coming to your mind like this things are working out that if this tilt text it is written in typography so this is of dush or it will be of Nike or if the tick is made If it is Nike's then you can see it from a distance One can understand this by looking at people in this way By looking at the logo of the selection, you will The entire image of that brand comes to mind You need to give me an example like that it is not there like can is written on camera you can understand that you will just read a few words Then you will understand that this is the brand of camera Similarly if Naik is written then Naik After understanding this you will understand that this is a shoe brand electronic mobile making company then you

21:31 This is in your mind, not in your entire mind When the brand's image is achieved then it is called The brand selection should be done in such a way that You don't even need to explain And whatever the end customer sees, everything is fine Let us understand the mention of the constant theme now I was giving you an example of coal gut I had given you that wherever you will see that red color I understand that coal gut is like this I had also mentioned KFC earlier Let's go now I saw you here People can see the example and coal of cold gate I am red in colour and which he has used in his Highlights

22:28 or it is better for those who Those working for the brand They are working for the client He just built his presence like that If not, here I have mentioned some important things Write down the points which you must keep in mind First of all don't copy your photos to anyone else do not copy if for example they have it There is no team of graphic designers or If you don't have a graphic designer, You have this extra skill that you Do you know how to use Facebook, do you know how to use Canva or Premium Pro should be available if you know how to use it If your value increases then you will get it You should guess that there will be long term benefits as well there's a brand that hired you But he has no selfie designer yet if it is not there then what will they do then now either you can wait you can see that graphic Hire a designer or if you know the basics Go away if I don't teach you a little So if you need different tools then

23:16 If you can, then start them again. They will go ahead by hiring professional people You can fine tune it and not You can give a completely premium look like this So if you have to do it then first of all you Don't copy anyone, you are an inspiration You can take it but if you do not copy then you will get more It is better if you copy it then you can Separate is a presence, it is not a build can do that for that brand for the client Similarly, keep the design simple and minimal and which fts you want to use for For example, if your main logo font is The logo of Topography is your Nike written on it so whatever you wrote below just do it then You should not text him just like that whatever it is it should pop in next to it it should do it

24:02 He should go out in the sun in Sharif like this Comic sense means four five you have fun mix Don't do it if you need to design Come on two fats, you have to use your color The palette is bound to be made from the color palette which is I was telling you that red color is good red There are 50,000 shades so which shade did you choose? You used that hex code as well If you want to make it, you should know that So I started making this thing for this brand. so this color code which color is this and will be used so that whoever is like us here The one used by Pard Bhai is the yellow one Use specific color, that color which is ours Yellow is used on our different platform It happens but on a different platform Our content goes but the color remains the same That yellow one is used You have to build the same theme across the

24:49 Platform from which to build a strong brand Once your presence is established, then you have to compete can't do it right now which is our next section It will be image content creation I will tell you a little basic about what will happen in this I will get it started So if you want it to be absolutely perfect So, on our Azad Bhai's channel, there is one Graphic design course will come to you Please see Welcome to Image Content Creation Well, this course, this is our section In this section we will understand that you have a Creating an image for a brand or client will learn If you can need some help then come If you look at the screen, you can see here

26:00 Create this, the canvas has come to us You can see this tool bar on the left side. will be okay here we have the tool bar just like that we have this up here Properties A diffrent this look here we have layers and From here I changed it a bit Yours will be almost the same, I have said a little It has not been set up yet, now we want we take an example

26:58 I know, they kept looking again, they understood So what theme are we noticing in Cole? Their logo and image are red in color and text four cheese red color their logo image and text so then we we we do the image we You can find it for free use from Aplus or pixels You can see anything from here chat GT: Look, just send us a text Now I'm giving him a brush up and a smile Copy the text and press T on it After this we will swipe here and in that We paste the text Let's make its size 60 now to start

27:43 Along the way we see that the Cole Gate has what i think is normal that popped in me So it doesn't mean basic If some use has been made from that built-in Here we use pop Even if this free font is not available, you can delete it. can install hey please resize it a bit so now we have the text now we have a Now we have to use the image in our text It is written Brush Up On Smile so what does it mean Don't have a smiling face like this I should find a hem here Yes, look at this, a little bit of red color.

28:28 It will match the brand theme a little bit So I also like this, we drag it By doing this, you will open it in Photoshop by clicking on it. If it goes then we will place it down here Tax Give it a layer, we will do it Make text smaller with smileys like this give a little bit We will delete the background that is there now. Here from below we take a solid color coming this is it and now the text should be used in red color

29:14 does it in cold gut and we copy it or one The extension is the color picker's name is ColorZilla will click on it Seconds this is the hex of the text we have So here we double-click on it If you click on it then it is red which he is using This is the image and we will give it white color But the one you are using is a little bold font so from here we can take it a little bold and taking ok now we have the coal gate logo need coal gut

29:59 Logo PNG Color Remove no download it from here Wait for few seconds, this download will generate I am doing we picked it up and dropped it see Or we'll put it here now see that red And the raid is coming up so what do you do? can this layer But I renamed it as this double If you click on this then you will see the option of color app.

30:46 If not, you can remove it from here Click on the color alley or color alley to change it Make it normal and make its color white hey what will happen to that png I have done the color so now see this if you see this post if this post If you see a post like this then you will understand I think this is the image of the coal group, coal The brand of the group is everything you are their The brand theme they use everywhere You will use that here I have said general There's a pop-in so you can quickly If you don't know how to create an image, look at it this way You don't mean anything, their brand guidelines You don't do anything for them by following them This can make Facebook so difficult No, if you see anyone like this

31:34 Pakistan's GIF is equal to India's Rajeev Meta if you watch his videos then You will not know how to use this app, It is not a difficult thing, everybody should know it Fashop If you see this then you have posted this type of post Ram Sukun made this within 5 minutes Like you can create contacts for them in bulk they can and they can schedule it Further discussion came on how to schedule Which tools to use are free and which are paid Now if we make this thing in canvas then I open up the canvas canva create design of igram which post is look at the image i downloaded

32:19 I dropped that image did that image come, let us try to resolve it In the same way, Canva is good for this Because Kanva is a web based browser based application. So it won't put much stress on your PC If your laptop is average then it means It can't handle too much load So Canva is better for that you can click here When you click on the background, it will show you There is an option above to change the color click on this click on this here What we do is I press window and What you copied and pasted from Windows Can their old history be shown to you? If yes then click on it and enter it See the same color has come now I am on the text I click there and paste the text let me give you this text was ours and coal gate

33:04 keep it for longer No Now drag this text to the top Now I want it to be white in color If I go here, I will select its color white. done and from here you can download its pop in me They have the bold version Pop's These extra boards make you bold If you do not have it with them or through Medium then you can do this Like this, running Canva from here is also not difficult it's not a thing but I'm going to teach you that it was that those who did not know anything at all I don't know, just understand them a little and how to use them This is how you can comfortably delete the text can resize and it is a matter of logo Your logo can be simply dropped here did you see this red logo I think its color will not change in canva

33:53 You can download the white version now can We use this logo of Coles Look, it is not perfect yet, you should try it It's a matter of you and other people will do some research If you get it then look at it this way you can get a basic You can also create posts in Canva and You can also use Fig on desktop and You can also use its web browser I have opened a firm for editing work You click on the plus icon here

34:40 did i click on new design file then this one came to you from here you got one I took the frame and drew it like this You can see its width and height 1080 10 OK, now let's paste the image there again. Now paste the image on that child If you want to see, zoom it out a little And from here you can resize it a little Its tools are exactly like Photoshop shoes its in lace fo here Move it to the top left If you go then zoom in a little bit. The background is on the frame with this name Click here, fill is there The back here gets filled here, you can see that

35:28 Paste the hex code and enter it. color t plus kiya jo jo basat photoshop basic In the same way here we have pasted that text Tax If we gave it, we would have made its size 6 by the way to this We set up a little bit Let us keep a small board for this Write this down We will paste this here

36:17 this is its logo which we have, this one The logo was shama ya we pasted its logo on it Gave And there is a little change in figma, you can do it in If you cannot do it with direct color then one of its The work around is that you take a rectangle and Draw a rectangle over the image See, this picture is our logo and this is our The picture is rectangular and should be at the bottom rectangle up both of these with shift select it with lt and this is There is an option with middle or mask, click on it Now change the color of that rectangle to If it comes on that image then it will be on the rectangle Click on the rectangle color change it to black Do whatever you do, we will make it happen So now you can say no to this whole group You can pick up the group and take it here See

37:27 You can create Welcome Back in any tool Everyone in today's class we will learn video Editing I hope most of the people who see us are watching what you are watching you You may know the video tongue but if you don't So this class is only for those people so that they know the basics You can match with us further by posting a video You can use any tool for editing. yes you can use prem can use cap pan You can use any of them even on mobile v You can use N or use cap can you understand our purpose through this teach so much in class that you can understand a little Start now and then you can buy thousands more You should not do your work by watching any tutorial

38:12 so if you can do it then let's see Screen But video content creation is our main focus in this You have three tools, capping is You will get pre-built templates Use those templates and premiere Q Now I want to give you a little bit of a preamble I will give you a tutorial so that you can understand the basics Know that if you have a long form video which is youtube1 if the video is of 9 ratio then you him tiktokfanshack.xyz [music]

38:58 So here I downloaded a video and I have kept this Made in Pakistan item of Azad Bhai So we will first put it here new Here we will click on the project. Let's give it a go for Apple Reels name We gave the reels and said okay it's ours Your interface might change a little bit I have it set up the way I like it I've brought up the timeline below and I have written my project and other things I kept it and my display would be on the left The source looks like that to this video We drag Premiere Pro I got this video to us double up on it clicked ok so here this two You can mark them in and mark them out with these look here apple i am marking in

39:45 mark out then if I click on this If I do it then only that many clips will come as much as I did during this or else if I I will remove them by right clicking and clicking Clear. in and out so now if I take the clip If you come, the full clip will come, you have understood it So it happens that if you have a lot of Too many clips with smaller clips If you want to pick it up then you can use it like this Now there are reels and [music] instagram2 1080ba 1920 instead of 1080ba will do 10 toy 9 in vertical run

40:31 type 1920 and click OK Now look at ours which is on the left side You are not seeing this our TikTok and Its size is there, click on it and you can resize it you can scale the size see i have one took a random clip now let's try now put subtitle because match of the The time which has subtitles, that one I thought the video would have performed better I have just told you so please put this subtitle It's easy, simply press the text tool And you can definitely click on it here put anything give it here come We will center it in the text part

41:18 can align we are you can resize it Its color is can use fill yellow and we can make it a little bolder now Add stock to it and make it black and white So it's a little bit better

42:04 See you can see this so this is how we People place subtitles if you want Put an image here on the left side You can also put logo f apple i am looking for it hmm do you have any png lying with you now Random is putting the coal gut logo right now but I am telling you so that you understand Now you can reduce its size scale and position it You can set this directly by clicking on this motion if you do it then you Understand this, mostly written here If so, I'll explain it to you I have given you an example, now you Understand that this is how you can copy the text you can change it by

42:49 why don't you do it like this and copy me go ahead and paste it then you will have the complete This way This will be a matter of video editing You can also do this in Canva and Someone else can do it for you which is the secret of going viral in short videos. This is the main way through which these short videos are made Whatever she is, she performs better these days. Those which have a hook in the beginning, what does hook mean as the video starts are you watching too want to make money or something else Take an example, never do this work, then this Whatever you see, these are the points Right at the start of the video, this user

43:35 who is the end user who is consuming the content makes him so curious that What is it that I am trying to say, after all then watch this completely, if your video is In the beginning, there will be a puff which Because watch thousands of videos daily You will find yourself posted among them. You don't have to stand out like this If you are scrolling then you will find such links of the channel Watch the video: Do ​​you want to go to USA? When such things come up then this public Video is used to hook start at second point b short end to The Point and What Short Form Content Means This is why you should stay short and to the point stay what you are if you told very long story If you want to do it then you can do it in long form videos you go Make youtube4 videos in short format

44:20 You should stay short, to the point, and pro size stay third encourage audience encourage audience what do you mean for example your video Bill Gates started with one thing, then you Tell me what Bill Gates said so now at the end of the video you have do it this way that you say that you If people also have any such idea of ​​Bill Gates Do you know the point or anything about Bill Gates? If you know such a thing then please comment. Write down things like these when you when you write then when you speak It helps to engage the audience that RDM makes more comments and If she gets more likes then it will affect your The ratio of being sucked into the content It increases and see the short form The content is keep it positive and If you can add a little bit of humor, otherwise And don't add humor everywhere, that content

45:07 But it depends if it is a serious matter then you have to write it seriously but if If it is a general matter then you can do a little bit about it You can add a little bit of humor to the meme part can add and this is our last point at the end have to add visual elements for For example, if you mention Bill Gates If you did this, you added Bill Gates' image along with it. If you want to mention Pakistan then you can add a flag with pakistan if there is anything like this then you are that Add something along with it so that it can be visually visible as well Make it appealing one at a time Make the other interesting and visually appealing If you make it then it will obviously perform better because you need to know everything When you post a photo of someone's account or social media If you are managing then you should know What kind of content should we include in their content? You can add a hook if he is a serious type

45:54 o if you are a brand or a client then you need to know about them What kind of hok ad if it's funny What kind of hook do you want to add? If you want to use this type of graphics then Things come to you with experience We will go to the next class, our content has arrived What does organizing content mean? The intention is as you can understand from the name that The content you have either created yourself or the brand or the client who took it Hired you as a social media manager he has some graphic designer or If a team is present then that team or graphic The designer will provide you with a sample video Gives one set for month posting Or he will make a regular post for you if it gives then it is your job to ensure that you has to be managed because so that if your Even if you leave, no one comes after you

46:40 So it will be easy for him to manage things and to understand things for example if you If you post more images then your You should have proper folders in which You have only images for your videos You need to create separate folders if you are a podcast If you record audio podcast then you Create a custom folder or a set In which only audio is related to podcast You should not mix most of the things Our public does content organization If it is not there then it is their own difficulty. You feel that this increases your efficiency and then you or your brand to those you work for or to whom you give more Now I won't have to face everyone The important thing is the content Check out the scheduling and managing tools you guys Manage posting physically one by one yourself

47:26 You can do it but it will take a lot of your time What can you do if there is too much waste There are different platforms which we are going to discuss a few things about I will show you some paid platforms. And those platforms are free By using it, you can bulk edit your content. You can schedule in set timing You can do that at 9:00 in the morning till 2:00 in the afternoon and then three times at 9:00 p.m. Our Brands I work for If there is a posting on his page then it is for you Many such tools are also available for free And beds are also available for both of us right now I will mention that the disadvantage of free is that Those who are mostly there, they have their limits like they'll let you do 10 or 15 which Those which are paid will give you unlimited posting Skedge everyone you can buy up to two months ahead Contacts can be scheduled in bulk So by using the tools you can do everything in advance

48:12 We can plan something for one more thing People, this is manual posting, this is a schedule When to do it and what we do in bulk is what we when to do it so if so you people or your brand or the one you work for start out it's happening right now it's brand new so then You can of course manually post one or two posts a day you can do it otherwise if any one well There is an established brand like we have here Regular posting in Ajd Cha office if it happens we use tools with which we In the abode of a free brother We do it in bulk in one go

48:58 so that we can spend the rest of the month differently If I could focus on the task then I would do something right now I have started opening the website, this tree is in front of you It is available and it is free too, I will tell you. Which one is right and which one do we use? The first tool is Buffer Buffer so this buffer gives this free option also It also gives you a paid plan as well as a free plan In I Think Free plan you will get 10 Option to schedule posts gives and four to f what's in your name and four to five you different social media platforms can be connected so this will What happens is that you put it in a place in the buffer If you upload then this buffer will further increase the number of social All those who will connect with the platform See, the distributor will give you this for free There is an option, this is for one user and this I think these three will give you a different social

49:44 Option to connect media platform If it gives then if I publish it here If you have any publishing then click here But he himself gave time and time By default such preset types are given and You can click on this post and Media file which you want to upload can be uploaded here By clicking on it you can see its description you can write its title If you want to post a link to that, then that too You can write and schedule it here You can schedule it to be published by clicking Apart from this, whatever platform is there the second letter is letter paid it is letter paid After that the name of the one we use is Social Pilot, I will show you that too Am Interface This is our Social Pilot interface is publishing this means pending review is what I post here

50:29 schedule then he is some admin Let's go to him first and post all this If it is scheduled then he should prove it or if you want to change something in it then it Barber can't do any post here I am going to do it in front of you right now Let me show you create new here Click on the post here You can add a description by clicking on this media Upload images and videos now like our I have this video from the roof top clicked on this From here if you can access any social platform You can select the one you want to connect from here I can do both

51:26 I scheduled it for tomorrow from here You have selected the time, at what time Get published just click on schedule from here If done then in bulk in schedule software The main advantage of using it is that you Manually if you are busy you can do most There is a possibility that that thing might get missed why did you say that consistency is there It is a shame if you do not post regularly If you do then your reach or that brand's The reach of the person you work for may fall If so, you might have to leave your job as well So this is how you understood this basic thing One is good, you can see this document I think this is happening to you, right? You will find the link in the first comment below Inshallah you guys made a copy of this you can save it and I have written all the things in it Things are placed for you, you can look forward to your future

52:13 If you forgot any platform So if you want to come back and check it, you can You can do everything from here, like this we have hopper then we have plan force Ty Whatever social media you get, I think it is free It gives the option of free posting I have opened these on some different platforms if you do then you can see it right now, it is on social media Pat is the social pilot that we use. There is a buffer, this too is free, some part of it Zoho Social is free, some part of it is also free Is and then this luli this is also a paid weight After that if this is also a tree weight then You can decide from these which one is better for you

52:59 For your need and preference, who is not Which one is better in budget If it matches then you can download it from that platform All platforms can go towards It is almost the same so you can choose any of these If you can use it then you can sit comfortably once Create content in bulk for example 30 If you want to post for 30 days then You can prepare 25 to 40 posts in Canva are you ready or Or you can prepare that post in any tool. take it and then one day sit and give them bulk Schedule it, this will make your work easier yes will go so now this is a pro tip tip you for example for people if you are someone Work for a man like us Here the main posting is done on the video channel.

53:46 so now we are going to talk about that one which is a video We have it, we make it different How can you use it on platforms now if there is something like this in his video Well if someone praises such a product then You can write a text to her and You can create those clips and add subtitles to those clips. Enter and you can sell them on different platforms

54:32 If you have a blog, you upload it In that whole video you said for Example like our Made in Pakistan There was a video of the product so what could we do we are about that whole 10 minute video Transcribe it in English or Meaning in Urdu: Rat written form me likh le And we can use it as a blog. Images for example where we are mentioning If you are a fan of any one of the foods then we Add image above Shan Foods below Make paragraphs like this food review Similarly, if the video is 10 minutes long then You can extract the audio and ext has a ed aa i here To you maybe i'll show you ed aa this is the website er aa this is the website what

55:18 If you upload the audio here There are so many podcast platforms Isn't it on all those platforms? There is an audio distributor and that too It's absolutely free like spotify.com So now you understand that you are just a piece

56:04 of content is how to use it in different form of And for different social media platforms can be optimized like pinterest But images are more popular right now and that Work on videos too if you like us Image video of Made in Pakistan product We can take the images of those products from there And we share them on our Pint page. We can provide the link below along with your

56:56 Convert FM and use it as L&T You can share audio as a podcast You can use it in images also You can convert it and use it anywhere in this part we will cover that is the content so look at you Got the contact of a graphic designer The team gave you the content 30 Images 50 Gave the images to optimize it 100% So you don't need to know the SEO part also We should not do this only through content Give schedule card Random Lee Enter anything give in the middle in its description and Optimizing them properly in the title if so how do you do it Title properly related to that video it is a that has to be used and then whatever its if you can provide a description of it If yes, then add keywords etc. to it too You can also use keywords in your title

57:41 can do it like made in pakistan this which is our Unboxing like this, that is the keyword right Then you can rank fast for that keyword start doing it now if you google.ru I just write here Made

58:27 in Pakistan so now what am I doing this extension You are seeing this tube of Buddy There is an extension, now I will tell you a little bit Let me see how we have optimized the title did it put the keyword in the start Now how to find these keywords, so for this You can go here Keyword Planner We will take forward the same Hummus Apple that you are taking now Chate Made In Pakistan, okay, I earned and pressed enter. Pakistani

59:13 By doing this the product is made in PK, you As many keywords as are written with the brand Related to the brand Related to your knee Get that category of yours by clicking on it. If you give the result then you will not be able to go to Pakistan You added those three or four keywords to them All the trending keywords by matching them Will give you the list and along with it your monthly volume Will give it also like Made in Pakistan from Rs. 100 Monthly Search for Rs.1 and its Competition Etc. will tell you whether the competition is low or high So that I can get a rough idea about the rank of that keyword How easy is it to do this, how difficult is it Kind Pakistani Product Made in Pakistan This is how you see it, he has given you a lot You can also create multiple pages by giving keywords You can also go to different pages so

1:00:00 You can create your title using this method optimised then you You used this in the description as well I explained you a little bit too video or your post or your tiktok It is and what is it about and you can also use hashtags in it after this come down then if this is in toy You also have to add tags if you have them. if so I opened any random post picking Look, I picked up this post from Azad Bhai. I did next, cover etc from here By selecting here in Accessibility If you go here you will see this option what is text la tex la tex

1:00:57 Postings lead to videos not being ranked In this way, neither you nor your content We can optimize it in the best way Look, I have explained it to you here gave use of proper description proper You have to put description in your video You have to keep it relative to etc. in that Please explain everything a little bit through the video Don't tell me anything, just tell me a little like this No to arouse curiosity in the audience Now explain a little bit because Chat GPT is also available to everyone now You must be aware of GPT chat, now you can chat You can also use GBT Description etc. no keyword based right To do this you can write generate a Description for Made in Pakistan products then they will give you a description Lately, you should tweet it a little bit too don't copy paste at all, just a little Tweet it and give it your touch

1:01:43 That will make your work easier I will post a screenshot of this You have this screenshot in front of you. It's good not to do that too much Throw hashtags, add 25 to 30 hashtags and Do not even put a hangover Use intermediate level hashtags Do it approximately f to sen or sen maximum Use less hashtags than Karle Sen in your If the field is related to that category then You will also find new results for that hashtag. This would be a good way to find hashtags I have presented two to three tools to you here. I have also written that this is a super tool and it is also free it is a hashtag it is also free and this Keyword Everywhere this is also an extension

1:02:29 I have put some points for you here. Write important things and only use hashtags which are relevant to your post very broad very There is a popular hashtag, you did not use it I have to do it because there is a lot of competition for it like i wrote food and network now this Very big hang in pay millions of If there are posts then for those posts you will Then it will be difficult to rank So that they know that whatever we post or the people we are posting for if it is there in that post then understand it So if for example I am a person Will you explain to me how this thing works I want to use this tool in this way I will be able to use that tool in a better way like you

1:03:25 Now our section to rank the The Analytics section comes next Why is the Analytics section important? This is why the Analytics section is important that you should be able to read that which The audience is interacting with your content That audience is from which field and which age group? Which country does that audience belong to? What is the audience interested in? What do they not like about me? This in front of you In a professional business account, you will not If you see the option of insets then it is like that I have opened a dummy account for you To explain, you can see this at the top The account is being reached and it is visible after that After the account is engaged, the total is visible Followers If you click on Reach then it It will tell you city wise which is your

1:04:12 You can tell which city the audience is from It will tell you which country the audience is from After that tell everyone the age range and gender etc. It would be nice if your audience had mail If yes, then which content do they like more? If there are more females then what type of people are they? These things make you like the content You will understand by reading comprehension in this way How many followers understand non-follows? People are following and how many are not following What is your reach and what is your performance This is the post, which is the top performing post I will show you this also this will give you an idea that Your content is the top performer which makes your top Performer content is what niche of content Was that a video that was very Performed better than other common content

1:04:58 It was a text post, it was a quote Was that a song or any such emotional If it was a video or a meme then like this when You will understand the content that you guys Which of them are you publishing more? he is performing better he is performing better As for you, then you have not seen that content The amount needs to be increased, I mean Meaning you then focused more on that content and the other content that is to be performed I am not doing it then you have shifted your focus from that side If we shift it then it will be beneficial that You will not waste your time and you Time and money of those for whom you work You won't waste them, you will really grow them Will help in doing account engagement You can go in and see the likes and comments. If it is like this then it is not like this

1:05:43 There are tools like this instead of platforms You have analytics tools at your disposal TikTok has analytic tools like these This is what you see on the screen F also has the option of analytics. like this if you have google3 is running and what kind of content yours is doing much better then this See, as I have written it, the way the content or type of video performed You will do better, then you have to focus beyond that If shorts perform better then You should focus more on shorts and longs It is not asking to upload form videos finish it completely but just a little bit about them Analytics should reduce the focus of analytics

1:06:28 One thing that comes along with engagement what happens in engagement that engagement If you post anything for a brand Posted using schedule software You have some people commenting beyond that Some people like and share it It is your duty to do that one of them You may not have replied to everyone, but to some You must definitely comment well for example If he does then you must appreciate him so that next time whenever you post If that person does it then it is inevitable It is natural for him to show engagement, he should comment and Are you the customer base or is it the audience base? All these things you have to do should increase The engagement one in which you liked it, if you If you want to reply, comment etc then you have to do that You have to do it from the brand's account and not your own from personal account because if he knows

1:07:14 You won't know who did this now I have understood that a social media manager Does he have to do anything to create content? if there's graphic design team If it is not there or someone is going to create it then You should also know how to create it yourself You will need basic Photoshop basic Canva and I also explained a little about Premiere Pro You can learn these things in detail. if this comes to you guys things so this is a very good thing a very good thing yes it is a plus point if you know these things What else to do when the content arrives So this content should be presented properly get organized get organized After organizing, you have created more content Either you post it manually yourself If you are in the initial stages but if have you grown something or that

1:08:01 The platform has grown a bit You have heard about schedule and bulk schedule. You have to go towards software, they will give you a lot of More time will be saved and your work will be more It will be efficient and you will not have to deal with hassles etc. It will happen and everything will go in a smooth way So now that you've scheduled in bulk Now when the content is posted, The audience or the people who are replying It's your job to engage with them I want to appreciate their engagement So with this you can make them your loyal customers or loyal Along with this you will become the audience Analytics also shows that the audience Which air group is she performing in? Which country is she from and what content does she have? Which content does he like the most? If you are avoiding then this is when things start happening to you

1:08:47 These will be noted down when these things come to you Of course you can make google2 and you can go there Note that people in this age group are more They are watching your videos a lot These people are preferring videos more Preferred posting or coding or are you doing a meme then you have seen those focus on one thing and not on other things because this because this whole social This is the work of media management and manager So it is based on test and trial Now when you have all these seizures you have You have to practice, what is the best practice for you? You can start your own like this Personal account beyond that you can post You can start using Buffer for free You can use it to grow your personal account By scheduling posts to do your You can use it for your personal account or if you get an internship somewhere So it's a very good thing that you are in internship go to a real company if you If you get an internship then that is a better thing

1:09:33 You should go to that company and find some of their accounts Manage each social media platform take it from them, manage it and then give it back then three times this way you will get complete Management experience will come and when If you get the experience then you will You will get more bigger brands and people will start approaching those who are last Sessions from our Social Media Management Course that of freelancing You have different options for flaring the platform is there you have it f upwork

1:10:25 If the words are related to your field then here Which way do you want to put them, you have put them in this post I clicked on the pen point and here it is There is a headline, right? In this headline, you have written your social media like inserting keywords Manager, you put a vertical bracket here put this line and after that you write for example anything that is yours This is related to the field in which you can do job You are looking for that field from which you have written You have to use your keywords like here We have written social media manager here wrote graph graphic designer after this You need to explain a bit that I manage social media accounts for Brands I manage social media accounts for for my clients this is how you did something You have to write things down, after that whatever you And there is another skill which I have acquired from this social media

1:11:11 It is related to social media, I have different specific there is not much different thing its marketing gets connected with it marketing gets connected with it Graphic designing is connected with it editing so these three four things with it Don't join this social media management Or the value of the manager increases If you only knew social media management isn't it so it is better for you that If you learn all that and some other things too then this Like you haven't seen this in the headline section yet Not too many keywords but too much stuff You just need to make sense of the keywords To add keywords of yours here you can Position etc. if you do the job or not So don't add that to industry graphics Do design or marketing if you want help Marketing also comes into play facebooksignup.in enter location usa

1:11:57 You get more remote options then To do international work you can use the remote postal code you google3 will pick up the fad then this is the thing for it After that your portfolio should be linked You definitely need a social media manager You can use Bans for your portfolio what can you do if you can People whose accounts are managed Can you make a testimonial video from them? or you can take testimonial text from them If you take a screenshot of it or that video then you can You can upload your new portfolio Similarly you can also upload on Dribbble as I'll show you dribble so what is dribble this is also a This is a small portfolio website

1:12:43 You are allowed only one post per day, it is limited She doesn't let you post much So this is how you create a project and You can provide full details of your client who was that client so when you you also have to apply before and after when you before they hired you so what His analytics were so strong that his Her reach was so much that when you saw her work After you took over, the reach increased to this level The number of subscribers has increased so much that such things You have taken a screenshot and not your If you upload your portfolio then when Whenever you find someone with your You will need to show your portfolio If you give me the link to the direct visa then it will give you the can give as many projects as You worked on the project, it helped you When your reputation gets built, you have If you have a website, if not, then your post a link to your portfolio

1:13:30 At this this happened after what you posted You have to do it, and here there is a tag of feature You can click on Part Feature here By adding a link by putting a direct link from You can put the link of your request here When you enter the link, this data will be yourself by god or you yourself by doing ad media You can add things, you can also post You should also post something related to your needs Mention graphic design in it Mention of social media management in it The more you post, the more you

1:14:25 You have to mention it in the skill if you have any Have you done a course from any institute? from any place from the academy to you Certificate is certification is DG Skill If you take it from here then you can get certification also You have to add it, you got it from Kosra If you want to add it here then as much as Your gender profile must be filled out right? The more related to that field, the more There are more chances that people will approach you If you do then you have to find jobs Click on this Lincoln job section to do You also have the option of remote job here

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