مشروع حديد ديال محمد الغيساني

Brief Summary

This video features a discussion about the launch of "Super Up," a new supermarket service in Morocco, and the strategies behind its content creation, team structure, and technological approach. It also touches on the challenges and opportunities in the Moroccan market, comparing it to other ventures and highlighting the importance of a strong team and understanding local culture.

  • Super Up aims to provide comprehensive supermarket services in Morocco, focusing on local needs and culture.
  • The company emphasizes in-house content creation to maintain brand authenticity and relevance.
  • A strong, experienced team and a solid technological foundation are considered crucial for success.

Introduction to Super Up

The video starts with an introduction to Super Up, described as the first supermarket service in Morocco designed to cater to the needs of Moroccans in their cities. The concept originated from observations made during a trip, inspired by the comprehensive services offered by platforms like WeChat in China. The goal is to provide a service that integrates seamlessly into daily life, offering food transportation and other essential services.

In-House Content Creation

The discussion shifts to the importance of content creation, with the speakers emphasizing the need to have an in-house team. They believe that content is a crucial part of their business and should not be outsourced to external agencies. Currently, the content team consists of about 10 people, handling everything from advertisements to various content styles. The company avoids using specific faces to prevent dissociation and maintain a consistent brand identity.

Office and Team Structure

The video showcases the Super Up office, highlighting its various departments, including content and development. The company has invested in creating a comfortable and functional workspace for its employees. The team consists of approximately 46 people, with 25% dedicated to commercial operations. The company values junior profiles and invests in their knowledge to foster growth and loyalty. Remote work is initially limited to ensure proper communication and workflow understanding.

Company Culture and Environment

Super Up aims to create a work environment that feels like home, moving away from the typical "open space" office. The goal is to provide experiences that allow employees to relax and de-stress, such as having a pool. The company wants to increase productivity by making the workplace enjoyable and comfortable, addressing the stresses that come with the job.

Entering the Food Delivery Market

The discussion addresses the decision to enter the competitive food delivery market. The company acknowledges the challenges but believes they have a unique approach. Super Up aims to differentiate itself by having a solid team with extensive experience, a dedicated budget, and a model that benefits both the company and the drivers (Gastor). They focus on providing content and support to help drivers manage their earnings effectively.

Technological Independence and Vision

Super Up emphasizes the importance of developing its own technology solutions rather than outsourcing. The company believes in a long-term vision and wants to maintain control over its technology. They highlight that successful tech companies typically build their solutions in-house. The development team is considered a core asset, capable of innovating and competing with global standards.

Investment and Team Dynamics

The speakers discuss the initial investment in Super Up, noting that a significant portion was allocated before the official launch. They emphasize the importance of the team, stating that investors prioritize the people behind the project. The company values a collaborative decision-making process, ensuring that all board members validate important decisions.

Market Strategy and Future Plans

Super Up aims to compete with established players in the market by focusing on its unique strengths and understanding the local culture. They believe the Moroccan market has room for more players and that their approach will resonate with customers. The company plans to expand its services to other cities, including Casablanca, and to include a wider range of products beyond food, such as flowers and chocolates.

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Transcript

Full transcript of “مشروع حديد ديال محمد الغيساني”. Click a timestamp to open the video at that moment. Need another video? Use the YouTube transcript generator.

0:00 Peace be upon you, guys, we hope you are well and fine. I have a new Moroccan start with one of my friends and brother, Mohamed Al-Ghaisani. May God honor you. Welcome, welcome to you, guys. First Experience. We are doing this. May God bless you. What is this? What is this? My brother Mohamed? What is this? My brother? What is this war? I have entered? No, by God, it is a good war. By God, you liked the situation. By God, adrenaline comes out every day. What is this? My brother Mohamed, what is this? Tell us, my brother Dan? The first supermarket in Morocco, Nice, which came to provide anything that a Moroccan needs in his city. He has an excellency from my phone. You say Super Up. My brother Mohamed, food transportation,

0:48 anything, except when we talk about the word “Suir,” it is a big thing. What is your idea? But supposedly it comes from an insinuation from that trip that I made. I saw this in reality. The kids went to Crab Joke. For China, they saw that WeChat will not be able to live, you cannot, my brother, it is impossible to live in peace of mind. Yes, I saw and advice. If you want to be a teacher, teacher, give us a role. My brother, Mohamed, it is beautiful, may God bless him. Let’s start. Let’s start in the studio. Come on, let’s start in the studio. This motor is still ready, my brother, may God bless him. His box has gone to Caliber. Nothing is lost. See the content creation. It is important, yes, it is necessary. This content

1:37 is everything. The youth house, may God bless him. In the name of God, here we are spending almost a party of my time. I forget that the content is one big part. What do I do without you in the investigation? You said it is necessary. We need something beautiful, my brother, so that the content is with you and you are safe. Whenever you want to produce something, produce it. Why, Mohamed, you said no We don’t bring extra agencies, honestly, I believe that anything that represents a part in your business, it is better for you to have it. We see that content represents a part, it is important in

2:23 our business. It makes you laugh. Yes, we are going to you now, but next, leave the differences. Okay, you have a team in house. How many people do content creation? Approximately now, there are 10 people between content, between advertisements, and everything is like the style of Belaban. You don’t have a face to bring. No, we don’t have it. We don’t have it. Look at any one here with us in the team. You will start to see a video of something. If you make a face, you will become a dissociative exception. And all the experiences that dissociated on the face of problems on the way here with us. Any one might see something nice, nice, no, nice, my brother, nice, nice, nice. May God bless you. Go, my brother Muhammad,

3:08 honestly, even Le Kolog d logo oh oh hymns nice bismillah allah yazi we are in the heart of rabat oh brother hay riad there is a barrier here the boys to enter by god we don't work maids no services thank god here it's good always automatic it has to have manual option now tell me brother mohamed this house yeh give it to me all here almost all the departments all I told you tribe on content they all have house content development all development of all kinds of it supposedly from mobile phone why why did n't you go get a lot of solution sion you told me

3:57 ask what you wanted you knew it's like you wanted to be a family and so on and you went and got a lot of boy sir la mim shoes this is my project is considered like your son you have to get him you spend on him you do everything for him me me supposedly Anyone who tells me to start a project or to go to a long term vision and get a code from somewhere else, either I get it or I am stupid or I do not understand the game. There was no one like Tech Company that brought the impossible, impossible course. All the companies that I know and have seen in my life and follow them and have studied their specializations, no one has ever brought a solution from India or from any player. Contrary to all those who went and answered the solutions and took them, they regretted them and

4:44 got into problems and got up and got the solutions. And we, thank God, this is because there are those who want to study and there are those who want to milk. Yes, there are those who want to rent, you just need technology, I think, and obligation, obligation. But if you want to do service or cash, even that, by God, my dear brother, live This is not that you develop something, something else, you told me that you did not say according to the vision, unless it was something coregim, I advise you to take a game in the box, may God help her, but you should know where Vision 2030 is going, my brother, this is yours from the beginning, you should complete the system, my brother Ghassani Dabashi, all of this, all of this, these are the owners of the rooster, these are here, there are the owners of the dev department here, there are now the owners of the dev, they are relaxing on their own, frankly, now the owners of the dev can compete with the owners of the universe, frankly, they

5:31 are doing it because the universe, this is what we want, we want to go up, there is this hall for the devs who want to be central, and here there are those who want to be able to come and relax with someone in the universe, explain to him some of the games in the system, something But when it comes to the last focus, it is not appropriate for a focus to come, it is not appropriate for anyone to talk to it. It has a receipt above it, it is central, and there are two hundred receipts. How many do you have now in the team? Approximately now, approximately now, we are one, 46 people, thank God. How many people are there

6:22 in the team? Approximately one says one, 25% of them now, these 25 are bonus, thank God, thank God, thank God, because this type of business I told you, one, four or five, allegedly, of the pillars that the business content operation in the stream, which are the balls that are commercial, this is all without a profile. You find them easily. You are in a link that does not come, frankly, there are many who come, yes, frankly, it helped us a lot, but we still say that the quality in Morocco is still lacking, but it helped me even with this, the most important of the responsibilities that we have, even here Any startup, especially its own Tanvesti in the Junior profile and give them a good knowledge so that they don’t go, no problem, this is for people now, you bring the junior or the senior, we try to bring them both okay because you need a senior who forms that junior and that junior should come and find a senior to talk to and give him something to benefit from and

7:08 not repeat the service after him, no it is not necessary to repeat the service with him, supposedly after him it is not necessary and the remote, why do they come to attend? We tried this issue of the remote and supposedly it was in those experiences and we started to remove it at least for the first two until you have one you know what communication is like you know how to work you know how to work after that yes after that you can, but mostly why, brother, you work with the remote and you have this here and you have two, thank God Masha Allah nice nice nice the guys are shortcomings between punk peace be upon you oh nice nice my brother this is nature we tried to come back to me if you noticed dear we tried to get out of that from that mood of the bigo plateau that open

7:55 space classifier oh we tried to give me experiences that even startups can manage villas and have pools and have saljan what is the message that is going through this issue is going through that supposedly the service the service should become almost like the house supposedly not too far from what you find at home that time I came I was surprised to find the guys wanting to have fun with the food experiences it becomes good here and those who come a little closer to that the experiences of the house and mem ton we do not respond to the service as something If you come and you hate it, it's okay. Normally, now you've

8:40 been swimming in the pool. There are those who come in the morning swimming and we want to reply. Come and see. This issue supposedly increases the unproductivity of young people. Supposedly, for a while, and supposedly because the place is God's for innocence. The issues are my place. See, don't come and compete with your house. Exactly. No, no, no, God bless. A little bit of things so that whoever wants to see me, whoever wants to be stressed a little, because this is supposedly about the pool. Supposedly, the anti-stress relieves a little of the stress, and we, supposedly, are in Michel, whether we like it or not. Stress, my brother Mohamed.

9:27 Now you're talking about stress and this. You were in Yokan and you're still in Yokan. You're still in Yokan. You're working for the Lobzonsian. The Yokan issues, thank God, went well. Why didn’t you tell me to go and make olive oil or to go and find a plot to build on and make the mind? Why did you enter? Look, you entered a bloody terrain. Oh, oh, honestly. Look, is it supposed to be a terrain that has a challenge? Because in Yokan, we were a Tik Tik solution. We never went down to the library or watched or connected with these lines of physics, for example, or anything. Our solution was always technological. So, the challenge we are entering now is a new challenge. There is one that doesn’t have a

10:16 full one. How did you say that we will be able to compete in it, my brother Muhammad? Where did it become clear to me? What did it become clear to you that people don’t see now? I am the one who told you, for example, that this domain has players who are losing money in marketing. How can you enter and remove the question for them? In another way, what do we have that will make us Exactly what is the Lasby Conqueror that will be at home we have approximately four things like the Fundamental Bagbour, supposedly any conqueror is that we have a solid team that has experiments at least each one of us has one 16 years old in that thing that knows my second card is that we have

11:09 our own million dollars called the Dictmond and we benefit from the Lexbigties which is one five years of experiments that we benefit from the third thing is the model that came to Morocco for the LED that we did and we found that neither the drivers which are the Cor Metic and the Gastor and after the service are complaining that there is one like you say one by one the model that you put the commission out a lot and he takes it even from me a situation without you we tried to make a model that is suitable for the Gastor who feels that he takes one or more external

11:57 coming from the digital But they were a lot and now we have about 250 gastrographs, one of them is active, because even this issue of the gastrographers, allegedly only cinemas with them, is not enough, it needs one content that you will run and it needs to want what gives you 16 pounds because as I say my party has how you go how you want that his money to stay good, what are the drops that you will give him so that he follows his account and sees what he has and we tried as much as we could to provide what is in the market now, but in Los Velaf, God willing, we will try to add to it and here, my brother Muhammad,

12:44 did you start a phone program or did you make any phone number for the group? The beginning was my phone program as Muhammad Al-Ghaisani, everything, my brother Muhammad, but allegedly before what Nlounsiu We did our post foundation of the master which has 2 million of my K of what we said before we lonsio we will call it the presidency which had approximately 1 2 million dollars God bless the presidency 2 million You came back to me here Bonus Kodoy Al-Ghassan If this team of boys did not exist, there is social proof because an investor or any investigative person in a project before asking about the model before asking about anything he asks who are the people who are in a picture I saw on LinkedIn

13:30 you know they appear like a mafia everyone is wearing black and Avis or Sidi and many people, by God you do not get a problem Mohamed, no because they are entering, entering with people, they did not enter you at first, they did not enter with companies, oh okay oh okay, we removed this model of now, who is the one who is harassing Mr. Al-Ghassan, statement S, you supposedly gave the decision to try, it is not possible that Honestly, Exactly, we still haven’t decided yet, because we want a solution, but I try as much as possible for the decision to be taken by me, but there should be a validation from all the people on the board so that things go well, frankly speaking, my brother Mohamed, I swear to God I will tell you

14:17 this is what the kids entered into. Why do I say that we will see in Gumun a Moroccan student who we do not like to study after a Felicity School, a business school of a Moroccan start-up, even those who are ahead of them, how many years have they gone before you, approximately one seven years approximately, meaning seven years is a lot of home, and you came seven years after them and you will start working with them. Look, I came and made a wall for the kids. You will succeed, God willing, God willing, in it, God willing. And apparently, the Felicity School is clear to me, God willing. There are a lot of people who are going to die and we need my players. Say, Sis Lady, that we are going to talk a little bit on the road and we will

15:02 suffer, but only so that people see now the situation, God willing, from now until 2030. If everything is fine and you did not answer my question, why did you go and make oil, why did you go to Si Geist, why did you stay in, why did you go to the risk? Honestly, see, the risk is not clear to me a lot because there is one that I did not explain to you, one of the founders of this business, how much of a success rate there is in starting or going to school, the success rate is low. I think that the success rate of our business is over 90%. Why? Because the points that are in the list of others, we have already removed them from me from the beginning. I mean, we did not come to try, we came to take We enter the

15:51 model of Deja, we try, I understand, that means we already don’t see a little bit of copying after one copy, they got up with the Moroccans in their language, we deliver to them their food that they know as Moroccans, we communicate with them in the social lego in our dialect, they see us, they don’t know us as people, we are Moroccans and we came to do a market, I think the market is still missing two players and other people because this is what is happening with us now, we have already done it in other countries and we don’t miss the market three or four, and always the market that has

16:36 one, yes, this is the risk on him, after that one, after the execution when you tell me Super Up when will they pass, God willing, the other players of the drivers are in the road, but frankly, only this party of food that is lost because this one has a big challenge in it The food has anything you have in the city, whether roses, chocolates, joy, or anything sold in any boutique, there is a market place, a place called Gedibloya, or a party, there is service and a little bit of this world of driving and such, and we will be here, God willing, God willing, God willing, you and I now have Rabat, Rabat, Temara, Kenitra, Salé, Ibshi, this is the

17:23 Casablanca class or not, we are still talking about it, but frankly, Casablanca is a very attractive city, you know that the cities that are coming to us now with the people of Casablanca are more than Rabat, where we are now, and the rest of the class, you will see if we go or not, God willing, may God grant you success, my brother, welcome to Coffee, here are the young people, Telecharge

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