Brief Summary
This video reveals the secret formula for writing cold emails that actually work and generate revenue. The video focuses on six common cold email mistakes and provides solutions to avoid them. It also includes three cold email templates that can be used for different industries.
- Avoid common cold email mistakes: Being vague, talking about yourself instead of the prospect, lacking personalization, using poor subject lines, having a weak call to action, and not following up.
- Use specific language and focus on the prospect's needs: Instead of generic statements, tailor your emails to the recipient's business and highlight how your services can solve their problems.
- Implement a strong call to action and follow up relentlessly: Clearly state what you want the recipient to do next and don't give up on potential clients.
This chapter explains the importance of being specific in your cold emails. Instead of using broad statements like "we offer great services," provide concrete examples of what you do and how it can benefit the recipient. For example, instead of saying "we offer great services," you could say "we specialize in helping law firms generate leads for DUI cases."
This chapter emphasizes the importance of focusing on the prospect's needs rather than your own accomplishments. Instead of highlighting your experience, focus on how you can solve their problems. For example, instead of saying "I have 10 years of experience in marketing," you could say "I can help you increase your sales by leveraging my 10 years of experience in marketing."
This chapter stresses the importance of personalization in cold emails. Generic emails that look like they were sent to hundreds of people are ineffective. Instead, use the recipient's name, mention something specific about their business, and demonstrate that you've done your research.
This chapter highlights the crucial role of subject lines in determining whether your email gets opened. Avoid spammy phrases and keep things simple and intriguing. A good subject line should trigger curiosity and make the recipient want to learn more.
This chapter emphasizes the importance of a clear and direct call to action. Tell the recipient exactly what you want them to do next, whether it's scheduling a call or replying to your email. Make sure your call to action is easy to follow.
This chapter stresses the importance of relentless follow-up. Don't give up on potential clients too quickly. Persistence is key, and some deals may take years to close.
This chapter provides a real-life example of a poor cold email and then demonstrates how to write a good cold email by addressing the six mistakes discussed earlier. The good email is specific, focuses on the prospect's needs, is personalized, has a strong subject line, includes a clear call to action, and demonstrates the importance of follow-up.
This chapter provides three cold email templates that can be used for different industries: e-commerce marketing, software for agency owners, and agencies that help other agencies streamline operations. Each template demonstrates the principles discussed earlier and provides a framework for writing effective cold emails.
This chapter emphasizes the importance of having the right systems in place to support business growth. The speaker highlights the challenges of scaling and encourages viewers to watch a previous video on this topic.
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Transcript
Full transcript of “How To Cold Email Clients (WINNING Cold Email Templates)”. Click a timestamp to open the video at that moment. Need another video? Use the YouTube transcript generator.
0:00 wondering why your cold emails aren't getting any responses it's Soul crushing to see all the effort you put into cold email just to hear crickets and what's worse all these people online make it seem like cold email is easy effortless and just prints money this leaves you wondering if there's a secret magic formula you haven't been informed about yet I once felt that way too but since then more than a decade ago I managed to just learn as much as I could about the subject to the point where I was able to scale two agencies to a million a month in Revenue grow companies featured in the Inc 5000 and publish several bestselling books on lead generation so today I just want to give back I'm going to reveal that secret magic formula to writing cold emails that actually work I'm talking about turning responses into bank wires I implemented this formula with Mark blou and we made him an extra 100,000 in revenue for his business so
0:46 if you want my exact step-by-step formula to write cold emails that make money you'll need to watch this video Until the End a single piece of information you missed could make the whole difference in your results Charlie Munger talks about this concept of the inversion thinking process basically if you want to find the right way to do something ask yourself how you can do it the wrong way first find the answers and then do the complete opposite so let's try it out for cold email here's cold email mistake number one being vague if your email is unclear about what you're offering or why you're reaching out it's likely to be ignored for example saying something like we offer great services that could benefit you is too broad instead be specific about when you do and how it can help the recipient and don't worry we'll give you specific scripts in a second being too vague it's a more apparent mistake but the next mistake is often very subtle so you
1:32 might be making it at the moment and talking about cold emails I recently decided to share a secret system I use to close deals with Tesla Netflix and HBO it's a simple system that helps you fill your pipeline with iaying clients on autopilot I call it the baking method you can check it out in the description below cold email mistake number two is talking about yourself rather than your prospect for instance instead of I have 10 years of experience in marketing you could say I can help you increase your sales by leveraging my 10 years of experience in marketing remember people want to know how you can solve their problems not cure your life story focus on their needs and how you can help them it's all about what you can do for your prospect now you can use language that focuses on the prospect's needs and desires but if you still make the next mistake you won't see any positive
2:18 results cold email mistake number three is lack of personalization generic emails that look like they were sent to hundreds of people are a big no no use the recipient's name and mention something specific about theirs business perhaps their company name or unique info from the website this shows that you've done your homework and are genuinely interested in helping them not another guy trying to get their wallets but if you fix all the things we've discussed you now write amazing emails and no one opens them what happens there it's pointless right that's why fixing the next mistake is vital C email mistake number four is poor subject lines your subject line is the main thing that determines if your recipient opens your email so it needs to trigger curiosity avoid using spammy phrases and keep things simple Perfect You're Now giving due effort to writing subject
3:04 lines that get your emails opened but how do you actually take these cold prospects to become clients well we know you can't have a cold email mistake number five weak or no call to action you need to tell the recipient exactly what you want them to do next whether it's scheduling a call or replying to your email make sure your call to action is direct and easy to follow what's funny is that the next mistake is often overlooked and it's likely the biggest and dirtiest sin of cold email and by the way if you're enjoying this video so far please make sure to give it a like it helps us to know if we're creating the right kind of content thank you hold email mistake number six not following up not following up relentlessly on your prospect is a rookie mistake you can only stop contacting a prospect when you get a yes or a you or you get blocked no
3:49 sooner than that there are cold email deals I've closed that have taken literally years to happen so be persistent and follow up anyway just so we know let's see what all these mistakes look like in a real life cold email example here's an example of a poor cold email subject like open this now big opportunity hi I'm John from XYZ company we offer various services that can help your business we started in this industry over 50 years ago pioneering most of what other companies do today we are the number one best company in this industry attached you will find our portfolio of services so you can work with us let us know if you have any questions thanks this is the perfect example of a terrible cold email mistakes 1 to five were made with brain surgeon Precision it was just too vague it talked about the company rather than the prospect it lacked personalization
4:34 the subject line was terrible it didn't have a CTA so don't be that guy do the complete opposite let me show you now if you're run an agency that helps law firms with lead generation let's say for example MLT digital. co.uk and you would like to reach out to an ideal Prospect let's say Berkeley Square solicitors which is a criminal defense law firm in the UK well an example of a good cold email could be subject line for Berkeley Square solicitors John noticed Berkeley Square solicitors helps people in the UK fight DUI cases over the last decade we've been helping the top three biggest law firms in the UK with lead generation last year alone we generated over $3 million worth of DUI cases for one of them thought you might be interested are you free next Wednesday at 10: a.m. for a 10-minute chat to talk about how we can Grill your Law Firm here's the
5:24 template this is a great example of a good cold email we did the complete opposite to the one to five mistakes that were made in the example before the email was specific it focused on the needs and wants of the prospect rather than the ones the company it was personalized the subject line was custom and open so it triggered curiosity it had a single and clear CTA and this is exactly what you want to do as well anyway as an extra bonus let me give you a few good performing colding on formula templates that you can use on your next campaigns cold email template number one if you run an e-commerce marketing agency that helps e-commerce businesses sell more through influencer posts and theme Pages let's say like featur Le Pro and you would like to reach out to an ideal Prospect let's say Forever 21 the
6:09 clothing brand an example of a good cold email could be hello Mark reviewing Forever 21's marketing strategy I identified an untapped marketing channel that could help you with your Global expansion we've been helping a 100 plus companies like yours including Zara H&M and American Eagle over the last 10 years do this would you mind if I sent you more information and here's the template here's cold email template number two if you have a software that helps agency owners do cold Outreach on Instagram on autopilot let's say like cold DMS and you would like to reach out to an ideal Prospect let's say unlimited creatives which is a Content agency an example of a good cold email could be 87% of content agencies say getting enough qualified leads is their biggest
6:55 challenge can I share a document that's generating hundreds of qualified leads weekly for our clients and here's the template okay cold email template number three if you run an agency that helps other agencies streamline operations let's say like Zeus OS and would like to reach out to an ideal Prospect let's say hey friend which is a YouTube agency from Ali abdall an example of a good cold email could be hey Ali I'm actually intrigued by hey friends growth at our firm we enable YouTube agencies just like hey friends to scale to eight figures without any operational drag thought this might be beneficial are you free on Thursday at 9:00 a.m. for a 10-minute virtual coffee chat to talk about this and here's the
7:41 template talking about Good performing cold email templates getting clients and growing your business I'm very concerned for you yes you are now equipped to grow your business's Revenue but the real challenge becomes how to properly support that growth believe me scale gets really ugly when you don't have the right systems in place especially some of the specific systems I discussed in a recent video I did so go ahead and watch it now I'll see you there
