Email can be re-jig to every platform

0:00 Let me show you why it's such a big mistake to spend so much of your time creating content for one medium like email than not reusing that content elsewhere. That's like throwing all your hard work into the toilet. You spend a lot of time, you send it out, 48 hours later, everyone reads the email and then it goes into the oblivion. What's the point of that? Instead, we want to reuse that content elsewhere and everywhere. For example, my weekly swipes email gets turned into a social media post on X, social media posts on Instagram, LinkedIn and Pinterest. We do this by using Buffer to just post in one place and it auto posts on six different social networks. Then we repost them as blog posts and SK. We record them into podcasts. We record some of those into videos if they have a lot of images and make sense. And then finally, we make

0:47 them into private lessons for members. So, I'm able to take my weekly email newsletter and then take that same content and post it on my website in little chunks. Then I can take those same images and concepts and make them into social media posts that go out on all the social platforms. Then I can take the popular content and make videos out of it if it warrants making a video. So by simply making a lot of emails, I'm able to post content across all sorts of different platform. I'm making social media posts, blog posts, podcast videos, lessons out of just simple pieces of content. You can do this too with email as your base. So, if you're sending out a newsletter, make sure to remix all those pieces of content. A win from this, for example, we use Buffer to post

1:32 on our Facebook page for copyrightiting course. And here's the thing, it was getting like no views at all, just one or two likes per post, and a lot of them were just zero. After about three months of posting, we looked at the stats, 10 million views on Facebook, and we're like, where the heck did that come from? And the thing is, for a while, we've been reposting a lot of our stuff onto all the different platforms through a third party such as Buffer, but you use any software. And Facebook finally realized, hey, this person's posting all the time. They're posting better stuff. They're getting more and more people to gain traction. And finally, it broke through. And now, actually, a lot of our posts will go viral. Still, some of them will get like five likes and that's about it, but then some of them will go viral. But that never would have happened if I was just focusing on only one platform and just letting all that content go to waste. Instead,

2:19 cross-osting on all the different platforms got us pretty popular on one of them after a couple of months. And honestly, I never would have even paid attention to Facebook if I had to manually post it. So, take your email newsletter and turn it into a lot of different content. If you want to get more tips like these, go to swipefile.com/newsletter. And if you want help directly from me to implement this system for you, go to copyrightiting course.com and sign up and talk to me directly.