0:00 People think that building a business means a lot Making money quickly is a misconception We all have grown up learning this, money Money makes money for investors Efficiency Makes Money for the Business Owner why did it happen that the status is more important i was asking for a luxury Car Brand One of the Insights from Marketing head gamey is like rajiv people drive a car People are not buying cars on wheels for this Rajiv is buying Tal Deja for the video He is India's number one business coach Powerful Business Strategy Earned More Than Rs. 5 Lakh More business owners need to build a successful Business formula has been given and 5000 crores Helps to generate more revenue today we will learn from them how someone has done it Can scale a small or medium business Yes sir, this is why no one starts a business That making it very big doesn’t mean everyone wants to become big
0:46 Are you an identity driven business owner? Are you an income driven business owner and is Your outcome is financial freedom and then there Are you some for us, legacy is important to you? Think that a big person can take care of your business You can make it big if you connect with it Go brother, try giving crores of rupees to everyone. One who doesn't know how to handle money in 90 days He will come back, he doesn't need charity you have worked with me you know me what do you feel my [ __ ] is this what are the weaknesses before proceeding further please visit this channel Please subscribe so we can keep you updated on this Kind of more insightful and better podcast We have to make the audio of this entire show Experience spotify.com You can follow Enjoy the
1:35 show do you think the concept of a bigger person than you You can make your business bigger if you use it If you get connected then you will become very big People can give contracts to politicians will hang around because they think they He will give something or he will give it to some big businessman they hang around because they think This will give you an opportunity and some fun Personally no I have seen for too many people Try to get a deal and your life will become one Get some partnership in business life anything that is not earned will not become Stay tuned there should be a value exchange in a relationship ok so i g n Example Id a Client Real Estate The client is a grow the business from scratch
2:22 gru the business from scratch and a out of His own goodwill and good heart empowered him people from his village people from his Family Circle Extended Family Circle Relatives, this is a stage that He had not earned that position from the company In 1999 he was given that position and the company It kept increasing but their skill level was not there So what can be done to handle that growth? It happened that his juniors were frustrated. It happened that we were really incompatible Meaning we know more than our boss what should be done this
3:14 entrepreneurs At this level there were five to six people who we are putting up now a defense mechanism how can i survive here weather Can I add value here or not? How Can I Dominate and Enforce My Way with my juniors so that they should never talk against me and in this Entrepreneur Life is good so it was Not a game of creation and value addition and all of that so i saw all of them choke imagine The junior level team is feeling frustrated They Are More Compton
3:59 The Business Owners Feeling Bid That I Have Given you everything what can you not do ho and their ego is not along with them to anoint them don't deserve what dev gets charity that you don't have time to earn People say this, it means this This country is getting ruined because of the Revdi scheme isn't it, then the problem is there that everybody rub the free sandalwood my son should you use the Word that they don't have the ability Your work edge is not right on capability
4:45 A coach is just this that many people There is no capability, there is no skill To build a big business or turn your life around There's a lot of money in getting around that you can earn but you do that or teach them to actually build a capability because of which He can grow a business so I will tell you I don't teach them that I don't teach Give them the capabilities that make up that business I could expand them by teaching them the capabilities in which he could build the business that is The Voice of Their Soul which is from Their End Goal We can align ourselves because not everyone wants to be big is and it is Realife Five Years of Working with Business owners because i
5:34 Reylife has made it equal to business big and if not big its not good enough ok which is not true ok why not everyone One does not start a business because there are many I want to make it bigger, no, absolutely not Not everyone starts because they have to Some people start because they want to make it big Because they have a business of their own Business rehna is an expression of delay identity now now you can look at that ass In the comfort zone I am one eye talk to my eye tell them that look don't listen to what a YouTube is telling you what a motivational story is The speaker is telling you what the business is The media is celebrating because that's not in Align with what you want like for
6:20 Example: I see so many women entrepreneurs did not pursue professional career because of There comes a stage where kids grow up and the child becomes self-sufficient and they feel that okay i want to go beyond this i want to express my Self Creatively and I Want to Have Financial Empowerment That's Even for the 10 15000 a month I don't have to ask anyone for it at least I should have autonomy on that Money for myself now for such a person I am starts a business having a b i d victory ok ive seen young students Been Inspired by Business at a Very Young Age
7:07 There is a rest from school and college that after growing up We will do business and then just wait my friend get this graduation certificate so that Parents should leave behind and they should start a new life business for them just having the business is the Victory so I relive in 2019 with Multiple conversations with multiple people Are four different goals of building a Business ok and what are the four goals Some people are income driven business owners that if I earned so much money in this from here my house will go to sleep Achieve my home, some are my identity Driven Business Owners That Just Have a Business is the end goal like some people are
7:54 I have been in the job for 20-2 years and cannot leave it Because the job is paying the EMI of the house But the day the EMI ends after the salary I feel that I did it for my family I had it in my mind that I would start a business Now I will just start a business Having the business is an ultimate achievement ok soko you don't need to make some of them big don't okay some of them don't I had a home base cater who came cater who came to my Workshop Once and She Said It Beautiful to Me saying rajeev i learnt so many things and I Learned What I Don’t Need to Learn It hurt my ego a bit, ok but I love that clarity that she said i am happy wherever i Am I love cooking and that cooking helps me
8:39 I get 15-2 Hajjs in a month, right? There is joy in that I don't have to depend on who my husband is Primary Income Earning Member for my Needs not like her husband has a problem In Giving Her Money But She Just Feels Like she earned it okay now its a few months like this where she don't get an end she is comfortable with it she did not beat herself up for it now if you are an individual You
9:31 So these are two types and which are the two types The third is financial freedom Driven Business Owners are some people like this Whose goal is to grow my business I should make it to such a level that I can take that business se i make a consistent income for my Self as an owner, not just for running the house But to be able to invest in other assets Classes that I do SIP every month for a year I will give you a PMS once in 3 years I will buy property C grade lifestyle no not just upgrade Lifestyle Keep Going Growing Ten Assets to a Point where the assets can give you returns where you don't need the business now when weather you want to continue the business or not it is secondary so you reach a point of Financial Freedom So Your Business Is a Vehicle to Make You Money and You Invest That
10:17 Money in other asset classes to generate rentals Income and Dividend Income and Equity Appreciation and Property Appreciation and You Reach a Point of Financial Freedom you don't need the business so Daitchi Business Financial Freedom Business now there are people like that Those who are at this level have six to seven commercial The property is ready and rental income is coming There are four 45 lakhs and 5 lakhs per month any Family can live a good life style with that kind of a money but if they don't have the clarity that this is my end goal or that I feel like I'm on Shark Tank brother People are raising so much money Your Story But the article said that a 21 year old boy such valuation now these things kind of Plays on peoples mind that we are doing something wrong
11:02 Are you there sir no one does anything wrong anybody know what he needs okay and it works in that alignment if you I'm very hungry, you don't need to be Motivated and Reminded to Do Something OK you are always doing what's important to you are okay what matters to you you are always doing it okay it's just that when you are not clear that this is what you want allow the none is of the world to affect your Psychology and Then You Start Feeling I I'm not yet there I'm not yet good enough okay So I always tell business owners that you First Listen to the Voice of Your Soul Rather Than the nose of the World Are You An Identity Driven Business
11:48 Creating an owner-only business is a great way for you to ampling was great in my life are you Income driven business owner earns this much per month You have to take me home and you can do that ho salute yourself okay you don't have to be written about in an article in some business Media okay and is your outcome financial freedom that you want to make enough assets ok the average business owner in this country who Been able to build other assets for his and every family is a hero ok and then there are some for us legacy is It's important that they want to build something that will live beyond them we are ok with that brand We have to create it, we have to institutionalize it and
12:34 even there is none i will tell you what i saw that is anyway that person means than just wants approve from this certain section of the Startup ecosystem who is in the news is in the PR and that's what that khok game hai matlab Then you get a compulsion that friend 25 lakh cash stolen in Gurgaon on Diwali I want to play poker at some founder's house, ok that game is not fulfilling and we see people try to fit in these
13:21 kind of environments because they feel they are in circles of power but deep down inside they hate it its okay its my job and i always say This is what a business coach is as a person who is Building a Business Coaching Organization Me And my team our only focus is first Help People Get Clarity About What They Want OK AND I WILL TELL YOU IT IS THE MOTIVATIONAL Idiots who judge legacy and finances Freedom is good, income and identity are divided This is bad, this is big, this is small, this is anybody to judge anybody journey ok for a woman i had a client she Started a Salon She Took a Franchisor very reputed brand ok she started a
14:08 salon in a small town an end of the day the salon started ok she sent a message saying you know why i feel proud today because today my children my daughter in-laws look at me with respect that I am something because today Till then I was just their mother or mother in law Whoever thought that he doesn't care about anything I don't know because I haven't studied but i have just started my sale So I know that Just Having This Business change the way they are looking at me today so No money for everyone This is a story spread in the world that everyone should Everyone wants money, not everyone wants money and this
14:54 How do people become clear about what they need? I need it because I talk to as many people as I can I do it, I have friends who have 5000, 10000 There is a business of crores and even after that my friends are unhappy Those who are earning ₹ 1-2 lakh per month And he is happy, we both are very different But mostly everyone has to move forward Someone says that okay today I am earning Rs 1 lakh So how can I reach 2 lakhs? 2 lakhs I am on 5 lakhs, how can I go to 5 crores How do I go to 500 crores? 5000 on 500 crores crore like every buddy is just talking about If I want to grow up then I will have to do it for these four Why do people never say anything? Why does everybody want to be big then? Because why do we talk about two things you are what you celebrate You will see that you are inclined towards him
15:42 We will grow what we do celebrate what do we celebrate in the Business Media Top % Top One Top 0.1 not Even % ok that someone took this many crores Someone made so many crores and made so much market The cap is so high that it becomes the benchmark of Validation Correct that I need validation So I want to become that, yes I mean myself I will consider someone a good founder only if I want a valuation of so many crores Will we get it or will we get funding for the shake tank or this Will the four media people write about me or Forbes either it will be the cover of youtube1 million followers you will become a follower what ever like there are metrics that people put on themselves let's put yes and so that is being
16:27 Celebrated by the masses okay now when something is celebrated by the massas it's a destruction ok you got to ask Yourself What Will You Celebrate About Yourself is what matters to you You like us, we know founders who are probably Making More Money Before They Raise Money OK and then when they raise money because of the Terms now they have to take a salary from their own business they have to take a picture of every flight ticket that they take and give a Justification Emails and They Don't Feel Good about them selves in the journey right stuck so they feel stuck like i know who is the founder of Money came in the secondary day, a call comes brother is there any lounge or fine dining for me who want to invest or want to have a
17:14 Fine Dining Restaurant Business Ok Hee I not interested in the startup chuch he is being written about him i like take me out Insure my ₹ lakh from here month he has come he will go home oh so the thing is there was question for the longest time for people and there still is confusion for People saying how to make an end goal How do we create an end goal and an end to end To that confusion is the celebration of this The Vanity Matrix Right So People Tend To Benchmark them selves against those metrics ok my perspective is as humans all of us desire for growth we all need growth yes ok of us
17:59 desire for growth but I will tell you the Metrics of Growth Is Not Just Money We also need growth, okay we all want it but if money becomes your end goal then to things will happen number one you'll never achieve it ok because money is the output of certain The Input Most People Are Not Focusing On The they only want the output ok the input e Your skills Your strategy Your Product Your Reaches The Input Now This Input If you are not focusing on just If you want and want and want, you will remain unhappy no because where you are working there is work you are not doing it so people who money is like
18:48 and the shadow the more you run after it the more you run away from you the only way to get your shadow to follow you is to you walk forward the shadow will come behind you most don't understand they are in this Endless chase filled with lack of joy and lack of Acceptance of Self then why do people have such confusion why are you saying this who taught you brother School taught me how, college taught me how I have to think, ok then why does this get liked C college did not even teach that You have to become a biller, the college didn’t even do this What he taught is being celebrated right now He is being celebrated so much in the main stream is that becoming the benchmark you are saying Maybe not everyone has to become a big boy Not becoming number one is their top % know hunger
19:34 not only this i gave an example ok i was talking to a 21 year old recently father Father lost money in the retail business of retail business ok father lost money then He sunk a lot of money into the business After that papa couldn't do anything else Ok So luckily the house was ours so there was no monthly pressure that one filling was not right Hai mummy stepped up for him she started Home Based Business She Started From Home Father started baking business helping the Mother in the Business Some How the Parents Have Been able to sustain the monthly expenses that Are able to manage the house and there sustaining
20:21 And waiting for when he will graduate When will I get a job or if I start my own business he also wants to do it or he wants to do it himself let me do it, I can at least get some money help okay and he is doing internship so It is bearing its own expenses for now but he also has an aspiration that I can stay at home earn back Give so family new me so they said can you help him come up with a business idea this is what he is saying he has to do business so i gave a set of things to think and come back to me In which line do you want to start your business? raj sach impressive power point Presentation itself came with a business idea
21:07 The business idea came up with this mineral Water is served in plastic It is either served in a glass bottle right now This is where sustainability is at Minerals in any tetra packs in India This concept is not serving water It is already in Europe so we can bring that concept to india it is tetra chach is the The company that makes pep packaging has contacted them I have understood the machinery, I have understood everything How much investment will be required for infrastructure How much will it cost, everything has come prepared with PPD Now this is a 21 year old ok who did great Research on all of this means on paper 10 on paper 10 on
21:52 10 But you know what he's waiting for An angel will come in his life who will give him money And it is not like this is a business that you can earn 5-10 OK Cross Off should start at 15-20 lakhs rupees of investment okay that someone He will give her crores of rupees and tell her to come Start do so i was impressed by his diligence and work and I asked him I asked why did you choose this line? His first answer is I was thinking that I where can I make a big brand ok so I
22:37 I asked why do you want to build a big brand? want to build big Brand Lock Address No but I thought it would become a big brand L and we had a conversation I just I was asking you to understand Psychology and All His Business Ideas That he head what else have you thought everything was at 30000 feet height we mean everything needed massive capital everything had great Risk and the truth is for what he is for
23:23 As his stage he designed a network his parents don't have a network see anyone Big we will give him the money that our If the child is gone, Billin will give it to him himself yes the billionaire will pay it himself but for a 21 year a boy whose parents are home month after month by making some arrangements to run it are doing whatsapp-web one to one selling on
24:24 whatsapp is stuck on 2 feet ideas Because what is being celebrated in the media is 30000 feet ideas and then when we broke down that What is his skill set? What is his capital? what is access what is its network When all these questions were asked to him, [music] reallikes is a huge risk ok that's all has to take on him and it's a huge risk Based on even his capability and exposure He has so many skills and capabilities no no now he came down to Defining Saying What Can I Do to Earn
25:10 2 lakh rupees month now one he came down to that amount of If I earn two lakhs I can really elevate my parents life and my life is ok because they live in city like bangalore ok so his Thought Now From Brand Banana Hai Market Capturing Carbon Is Sustainability Tomorrow You have to earn credits, all this is very tax-effective It feels sexy friend, ok to say it now to me I have to earn 2 lakhs, now I am working for those 2 lakhs what can I do today in his entire process to cut a long Story Short Shifted to He Said I Will Join a real estate company and in sales ok
25:58 I will do the hard job of selling to learn Real Estate Sales and Then From There Heis drew a road map saying there is a lot of High Network Individuals from India who Investing in real estate in Dubai If I am an Edge in Dubai Sales Agency Associate as a Broker and as an Affiliate If I am there then I will do commission on Doti and from there The lead comes anybody working with an afit With the real estate company in Dubai they give you are the lead if you have presence here in India we are saying that brother there is lead in Bombay have a meeting on hours Behav leads from there, it's its skill I want to curse in selling and I want to do that Will you sell one or two apartments every month? He earned 55 lakhs, now who taught him this idea
26:44 Used to be You see, I get your point that these big Have to see something and do something big at once I should not do that, I should start step by step but tell this to anyone that don't you think that so big no i am not saying think don't kill the dream know i what i told him is Prepare for the Prepare for the Dream OK Which Means What's Your Mile stones so you are saying that life's end goal No, first step is your first now what is the end goal work for that if You also have clarity about the end goal of your life doesn't it work backwards reverse engineer the What is the process and the next milestone So, this was the end goal of life, right? That I have a business worth thousands of crores
27:30 I want to make it exactly and now thousands Businesses worth crores for a person like him With his resources you know the journey for him is what first earn 2 lakhs 1 out of 2 lakhs One lakh will be enough to run the house, then I will save some money Do investments, do SIP Build your portfolio to a stage of stability But bring your life into a financial one Bring discipline in your life so that this does not happen again that it will remain stuck at Rs 2 lakh and will not grow in that space i started a business om 000 i am Obviously not going to reveal numbers but today if we have 165 member team ok and a Payroll where the average salary of an employee is 1.25 Lakh in the Organization OK We Built it step one step at a time know today now
28:17 that money that stage were ever rise today that Money can be deployed in other businesses and Grown So the Thing Is This Path to Prepare for that big dream This path is important now when in the market Don't you think that there is so much capital available people think of wild ideas, big ideas, and do that work and make such thing so that they can do many can grow quickly are look Raj what you are saying is that so much capital It is available, let's talk about the news Let's understand for whom this is available This I don't think I will get it in the text book hey you are an angel i wasted you tone checks would it be fair to say you in your friend circle
29:02 you tear checks for people you know people sots what i said its network evaluation its Financial Need Evaluation and its Skill Set Evaluation after all this that was not right thing for him now say for example a Strong parallel sub can draw is the zepto Founders were equally young and neither did they build some but they had access and i am not iam not away from them and not being the Typical Internet Activist O' Deer Privilege is ok no ok but they also Started means he earned crores on day one He did not take the cheque for the money on day one Started delivering here and there in auto they built a proof of cassette they built proof of concept but they always new that once they built the proof of concept they have the
29:49 access to be able to get that idea of the Ground in the manner they would want id ok may Be or all I am saying is all we have Different lives are ok we all are at different levels and Some of us have to build our foundation for the Every Buddy Has the Right to Dream Big This is what I was saying, every person has the right to play big but i will tell you it does not have to be done in a hurry after preparing but yes my inner child is irrational The optimist is saying that if we give people If we start saying this then we will The capability to dream big and They have the ability but they are not killing We help people to achieve those big dreams
30:36 Getting the substance built first for that you go step by step dreaming It is easy to be capable of dreaming To be worthy so that the dream can become a reality It's much harder for people not to do that Is or and you feel that people have no clarity would have been People don't have clarity and their it is not a fault because this this information This knowledge, this thought process, celebrate it now it is not happening oh you have seen me next to me Let's take the case, you have not seen me for a long time I used to come to you every time there was some I used to get wild dreams of doing this I have to do this, I am doing the same thing even today
31:22 comes yes, I always felt that I I will do something very big, I will also do that I did not have practical time There was no network like the friends I have today Yes, I had those friends, I had those skills I neither had the capability nor did I have the money to do that I thought I would get crores of rupees Build a bigger business if you never get it I but I also say what you did made yourself capable what did you do I started creating content first, ok you were at the right place at the right time doing the right thing we are okay with you The Transition to Starting a Podcast There was also a truth in the podcast Hum Ok The The title of the podcast is the journey of your Curiosity
32:08 thatchi took that journey of curiosity to you Interviewed and Hosted the Best Founders In the country to decode you're asking Questions to Learn What You're Not Bringing them on the show to hell them as a hero ok so you learn people saw that are sincere in what you saw that intelligence in you they saw that intellect in you so when you started house of ex All Your Angel Investors Are Your Ex Podcast Guest Now You Did That Preparation Process to Earn the Right We for a Founder 2:00 ok i have to go to the show Is That's where you need to channelize it
32:55 We don't channelize on pitch decks do more I don't get energy from there, no result or the true pitch deck was a one month job but this the journey that took me 10 years Yes today for any founder who is invested with the house of ex they invested in you we ok half of them din even hear me or they Invested in you because you should give them a side of you that they felt this ability in me I can invest money, I believe in it this right so you earn that vs a 21 year old who just took part in his college Business Fest and Who Just Inspired By Reading Accessible Business Media Church
33:43 Celebrated Only funding then learning only one skill chuch is How to Make a Pitch Deck Okay and disconnecting from his own reality of Resources You Need Access to Network Samy Fam Sobo And Tom Me Tetra Pack business I know there is a house nearby somebody put it Raising money yes pa crores is a big deal for him Easy ho so the reality of people are different and There are different milestones and there are different times of them there and goal ls different now can give and go change that someone did this He started with the idea of just starting a business for all was and then from there they
34:29 Transition and Matured to Saying No Friend I have to take money home from there Transition and matches are not from the property of the friend We have to make it if our parents can't make it We were able to make it, let us make a property, okay Then from there I transitioned and spoke more maturely that come on friend now we have come this far so one Let's make it a legacy but it's not very slow Hey friend tell me this in last 5 years The one who has worked fast in this country what is the situation today How many founders have you worked with in 2021? Checking the business status of podcasts Are Today, this psychology is not applicable to business culture She is hitting me that this is slow brother who told me
35:15 Who starts a business that takes me 5 years I want success hey Business it's a journey it's not a gate Get Rich Quick Method People Have Made It a Get Rich Quick method yes that is why many people do business and such people want to do some work Let's make something, you are telling me friend, what does it mean No one can build a big business quickly making but what is my belief if someone he has made it too, he wouldn't have made it like this that I need to make zero to thousand crore in 5 years His focus must have been that I'm a good Make a good organization Build a good integrated system I should work in that organization which is after money He has run away and hasn't received any money today
36:01 But the majority of the people I talk to are Young people who come to me and ask for advice and angel investments and even just when i go to colleges Everyone has to make a business because They have to earn money fast so they can earn money A Way to Create a Like People Think That Business It means to make money very quickly, yes that is it There is a misconception because the strike rate is Do you know I know what you're getting at and I know the still but still the behavior of all those children pay i am trying to debate you ok so here is all i'm going to say ok you want to do It's fast so hurry up and get your Product quality and service quality Get Your Model of Distribution Right
36:49 OK Get Your Brand and Marketing Right Get Your Sales Process Right Get Your Operational Systems Right Get Your Second Line of leaders right okay now this is as much as you So people don't even think, yes that's why So I can't make it so I make it Money teaches me this K so but who is an employee who is 15 years 20 I have become frustrated with doing my job for years and His salary reaches only 50 to 60000-70000 It's been 10 years but it's been 50 He is not able to go above 70 from every The increment is done on 2nd and 3rd year which The company is also unable to beat inflation is it working first so yes he Wright is frustrated and he is frustrated he sees all his friends four or five of them are just like him who
37:36 There's a couple who are frustrated with him He built a business and he looks at them and says wow Friend, how is your life going if you are in business Earning 2 lakhs per month Earning ₹ lakh per month He is earning 50 lakh rupees per month right now They're angry, they're irritated, they think If I start a business too My life will also become bigger, so what? we think wrong, don't we think that it is right Business is a vehicle to accelerate Growth is wrong Then don't do business for money You should not do business only for money I want it again but money is an output like I So you should first work on the input What is your product? Your skills? Your systems
38:23 Look at the strategy, I will give a simple example okay and this day in day out I do business When I talk to the owners they say the same thing I think a lot of business owners that if someone puts in the money the business will grow We understand that your strategy is bad Your marketing strategy is bad and your sales are bad The channel is not working properly, your systems are faulty There is no tracking. There are no data points. You don't have any process flow The team's skills are poor, so are your skills Bad You only know how to create products and services I don't know how to do management, I don't know how to do hiring I don't know how to do marketing, I don't know how to do brand If you don't know how to make it, then your skills are also not good
39:09 There are a lot of gaps now where the strategy Missing systems and skills and you pick up the money yes what is the predictability of that money Bad strategy, bad system will be even worse What will be the harm if you invest money in skills? It will be a waste if the money runs out now Just dated so the solution to your The Problems in Business Isn't Money It's Capability We all have grown by learning this money makes money yes money makes money Made for investors Ability makes money for the business owner build a business with your ability and then Turn money into more money
39:56 then you are playing the investor game either You are investing in your own business Or anywhere else where you have foundation capability Have you proved it or in other people's business where are you investing their If you are earning returns on capability Money doesn't make money, it's ability in business Money makes interesting line and eye agree with it fully because I am very young right now. but i've done multiple businesses now right And I built a business where I I have tried doing business where I got zero I started with literally just a phone We and I learned something and made something Slowly slowly built from zero Suppose I started 101 Hajj and built a business Where I took Rs 14 crore in Pay Day One
40:42 and started with 4 crores And my business worth Rs 4 crores came to a halt because i thought it would be a good idea to take the money I have crores of rupees, I can do anything It was fun because 4 crores was a big deal amount for me given right and that stopped me from doing anything and the I built my business from zero It is such that he started giving 4 crores every month went like it's a so it's just capability Actually makes business money not money He would make it where I did not have the capability Four crore rupees became zero which was the capability Those zeros became crores of rupees of mine and then it's just to foundation the foundation was very very different because the end is a very big Differentiable
41:27 I am starting to believe, I did not believe it earlier There was one place where my focus was only on money make this for me 4 crore 40 400, 400, 4000 and in a flash I I will take IPO in 10 years and I will do this The story will be right, I will try to do that curry and there was a place where mecca only this I thought, okay, whatever is best for me This is a customer, how to impress him How to make him happy so that he doesn't go anywhere else Jaye and that was the only mind set in both places The Difference and I Think Which Customer Delight The factor that was there was my business Made bigger versus where the only I had to make money so very much Simple money comes when you give value
42:12 Ho hum so where your focus was value The money will be automatically generated there to give but Where your focus was, money will be made there But if you do not focus on the value what happened automatically you are chasing and Illusion and I am the optics in that business yes I used to chase how the world looked How is the atmosphere being created so that it is better My business of Rs 4 crore is like Rs 400 crore see ya ya and that was the foundation problem and thatchi [music] very large
42:59 a d tosi founder hum and we were sitting and We were talking and he said friend of mine In the old days there was B2B business which was 50% in a year Crores were made and out of that 10 crores were clean We had profit ok i life hence the shift from B2B to D2C I did it because there came a stage where I Yes, because those 10 crores are worthless Money was being made and printed, so I said I made a mistake and I asked myself why I should What more do I need now and I thought I want fame okay people should know that There is someone with this name in this country only
43:46 Like if I look at my quality of life Not when I was running that B2B business Where we are manufacturing and selling goods We were there and we were getting money and today the sage is ok j bean on the cover of some of the biggest Magazines in the country he says that my Quality of life has deteriorated my sense of self has reduced because ive been i have seen Myself Compromise My Own Values to please the gallery okay and i like sometimes i think Am that she is famous But she's not joey with fame so much less Till date I have met people who have fame but
44:34 He doesn't care about that fame Whoever does this just because of fame have done something No, even if he is not a part of any startup You come to the conference and say whatever you want to say feel macho on that day deep down inside her The void doesn't end, their okays and no's they come and say yaar i wanna sort myself Out at the risk of sounding peachy I this I will say Raj That Limelight Fame Attention Power Significant If you have tried to play these games No matter how much you nurture it, it's a swamp ok but
45:22 Value Impact and One Eye to Impact C I am an entrepreneur I am a business person always say this to people that you can't feed the world on an empty stomach It is important to make money for yourself It is very important to make it 100% okay but when you are doing it for adding value when you are Doing It for Creating an Impact When you're doing it for not your identity but The Purpose of the Game That You Are playing then The Foundation Strong and the Foundation So one of my biggest outcomes didn't come
46:10 Work with high value clients also i to Tell them bhaiya this is not possible in five games No therapist can keep you happy No matter how many therapy sessions you do, because this The Foundation of It's Myself I Am not a saint i don't intend to be a saint And I Think Most Saints Are Marketers so it's not the game but i feel like growing a The outcome of business has to be the creation of value The outcome has to be enjoy doing what you are Doing the outcome has to be also be diligent about what you're getting out of it okay but the outcome cannot be that i am doing it
46:56 because it make me be seen as some buddy in that game today Till now no one has been happy nor will be able to remain happy No people who did anything because of fame had started and because of that he became very I have become famous, I 100% agree, I know people who are you For the sake of power we have played power games And grown in life I know people who have been for The Sake of Fame Did Anything and Everything Too Get attention and make money ok but I will tell you the i think the message that has to be Celebrate but more is that the fundamentals are over Fame because fame loses its essence and Meaning some people can play that game for ever And not even realize it but most people reach
47:43 a stage they don't enjoy it and i know this is probably we are also right now talking 30000 feet height quota i'm like right now people watching this Podcast ki bhaiya earns 10 lakh rupees per month Earn that milestone first, keep it personal No income but that is another category category actually just this category that One who wants fame, one who wants fun or they have an idea in their mind that I want XYG Award XYG I have to be in the room, I have to be on the XYG stage is x yg having number of followers I should have this much value there should be importance yes so that's what i I am saying that is a swamp and no matter how much you Tell him, he won't listen, he won't understand And after that he will release it which founder
48:28 that you are talking for example now that When he was doing B2B he earned 10 crores If I had told him then he wouldn't have listened correct so but what i am saying is this Both stories need to be told to everyone so that there can be a bunch of people who think this is The be all and end all today listen to this end have a question that they are asking them that I want it in actual What do I really want for mycept Even after asking so many questions it is still No I want it to be bigger brother We are also talking about it in the podcast Whatever you want to do you will do it You will stay if it benefits someone Awareness arises in me that great we are one but someone If someone is addicted to something, let him do it, but why will it do any good
49:16 If someone stops doing this versus doing what There's a little dill and he wants me to be big Banu and he is trying to become big And who said that conversion is not a big deal? It is possible Who said that you are not bigger than fundamentals You can brother know the fundamentals Both need to become big If you want fundamentals, then lots of anything There are people who have no No fundamentals and grown ups Kaise Arey Bhaiya on the Virtue of Relationships it self there are so many people some one They have outlier fundamentals, I guess are very good relationship builders So they are huge capital attractors some of them have a fundamental that There is a string by which turns are made fur so there has to be I haven't heard Red No and Mate
50:03 Anyway he opened up and he reached top 1 100% 100% well it is 100% 100% I agree to that's the one thing we do that works for Individuals and They Are Able to Make It Happen And they found out very quickly that my What is your strength, I will play on that Absolutely and they play on that only though She may not be liked by people but she is very They do it well, be it licking or biting I both want to make money Whether you want to sell or want to reach the right room I also want to make people happy, like it is just they know they have that one capability ts what takes them there so due credit for that but i am saying that that number is too much much smaller than the number of people who actually
50:50 Build through fundamentals and achieve there on your own End Round butts can get very big Why are they not celebrated? Because most of them don't care either be celebrated it's true yes what is it True, look at whoever has his own understanding of trading and there is distribution business and so on four of their own that are working in volume Commercial properties have been built from where rental Income is coming, don't like anyone tell and there are people here who have meant one I am not earning money but I will achieve a bit in three quarters sum now three years sum now okay top line here on here growth on that same It doesn't matter if it is stuck
51:38 No people are affected by business worth thousands of crores or they don't care about the world It doesn't matter to them that they are famous no, but their kids have to have it so yes why do you think there is a mismatch between We are a generation that has a lot of money We are doing a very big job, but They don't want me to celebrate I want to be on the covers of big magazines I should go and talk to investors News became I am famous vs theirs They have kids, they have everything, it's the same thing thing but they have to become more of a mess Key of needs neither then if significant For example, even dad doesn't have it then why does the child need it because the father's
52:24 If you don't have it then you can use flex what has been the environment of that child ok Whatever his father did to that child There was no need to do this, ok not like this anymore that is anniversary buddy is like that they know Stereotype no I know people who are born into privilege and dev saw that He carried forward responsibly and we all know people born into Privilege and they are told that their father if we have done everything then why should we do it now Enjoy it Fundamentals Environment Grooming, all these are factors, aren't they social? Conditioning Pier Pressure But Do You Still Feel
53:10 that the young generation which is our generation right now Let's say under 30 right now whoever is 15 years old to 30 years old this is majority in The audience which is today's generation, all of them want fame More is needed than building fundamentals versus the others who are 100% and why because There is not that much exposure, but people watch so much content you are consuming it ok and when the content is so Consuming people is an aspiration The focus is on building aspiration is only on the aspiration not on the fundamentals that can bring you the aspiration hum so what's happening is the Conditioning is that if this happens then it will be cool like recently i was reading that during
53:55 This Concert Season That's a Country We Had that devi and people who are selling images Photoshopping You That You Are At The Concert Now Imagine what level of low self-esteem you have humanity is rich okay if someone pays money for that means when you are making the payment yourself You don't think that I mean that people have lost that awareness That means it's really a holo metric means How much do you mean to a guy like that? let the glaciers melt global warming let it happen let the fence come okay because that Public means some value to anyone
54:43 I will not do it means it is late no it is a Segment of People on This Planet Who Are You liability to this Planet but why have people become like this? Why did the questions become such that in the concert Why do you go just to take photos? Even if those who don't go, that photo are you buying it why did this happen that status and sharing and looking seen and Like Like at Certain Place and Like Looking Cool is more important than actually Becoming a Person of Substance: Why should this happen? Went is it a lack of again at the risk of Sounding Repetitively About What I Want People Are Living
55:29 their life or comparing their life with someone to some buddy else ok and why are they doing it Because this generation has been like this for years. No, this is always the same segment in every generation it has been ok i mean people if there was a time Where people take loans to get married according to their status used to get it done outside and it still happens today ok to showcase to the world okay and I think that is the The Unconscious Population of the World is Okay and They became victims of consumers Think about it, the person whose salary is Rs. 40,000 His salary is 50 thousand rupees and he is standing in line
56:14 Proudly posting KL's new phone I am having p and then he is saying Yolo brother you are a victim of rim then ok you you are not having consciousness as to why you are doing this why do you feel like this why are there such people because such people increased because exposure to content okay exposure two people's lives people's lives are no longer Personal Every Buddy Wants to Share You Know One Let me tell you the insight I was asking you to Facilitate Intervention with luxury car brand with their strategy team and one of
57:00 The Insights the Marketing Head Gave Me Is Like Rajeev people want to buy car and People are not buying cars to drive Buying it for a wheel video If yes, then the day they take delivery Ok, now it's a standard template, right? In any car showroom that you go to, your for that he will be a party bomb party bomb ready It will be a satin cloth, you open it like this And a professional videographer will cover it for you and he will give you People are buying cars for that moment not for driving experience so people are becoming victims of Consumer jam is ok and that comes from a lack
57:46 of clarity of self that what I am Do I want this or should I do that I need to be able to show it to someone or should I do it because I am living my life I am comparing it with this and now I I want to show that I have reached that level this is what I want the question is if People will answer this with a pause or half The world will stop being more stupid than I won't stop but I won't budge on your and my orders stupidity will increase and so will success would have been easier will go because there is as much stupidity in the world who has the funds for mentals will increase If there is clarity, it automatically becomes an outlier If you go and can do something with your life then
58:32 Do people get married just because you feel Big weddings are fundamental The reason for the big wedding is that no one has to show it This singer came to show his statues There are 151 dishes kept in weddings, but no one eats them. finds 151 dish so the dish see also what you need to understand is this that When do people get a chance to have a sense of Show Amplifying what car wedding car wedding holidays to sleep want to show that I've arrived I'm here and the sad part about it is that some people are doing it not because
59:19 dev reach stage because they want to show Rite Stage Takes The Screwed Up Part About It's a friend who has spent expensive money I have bought vehicles which are probably not the ones They can buy it, it is way beyond their means And they keep on filling up on EE, keep on filling up are these A in just think that means on social media Want to show off about that post want to do and then they do it accordingly live life, probably about that car There are four things they don't know it doesn't matter what is good It's dirty, right, but they do it and there are thousands of such We all know that marriage is also a thing of the past This is how they do big weddings cars also do that but some The only thing that makes me feel good is the matriculation
1:00:05 I feel it when I'm with my friends Did they see anything better than them in comparison? I give this metric to many people is life This is the matriculation of many people in yes then they know what they want and they are you living it that or so but the question is that are they then experiencing their life from an internal experience from an External Validation and the Beauty is This If you are buying a car, show it to your friends for there is no such thing as your friend I have come and touched your feet and am saying, brother, are you He became great, ok, there is a flaw in that too He will say that my friend has such low clearance right so the thing is External validation is a myth even if someone Anole just like you're a temporary emotion for that
1:00:53 moment but that car is going to live with you are you gonna drive it okay are you doing it because you love that car because that was an a dream because you love that engineering is you Proud of that safety and you like that Design and what are you doing because everything else needs to see it it's a fine line okay the once who play this game they are never Satisfied the Once You Play the Fundamental Game they don't need to satisfy anybody they are Free They are making conscious choices, how can anyone Can be free from external validation Because as much as I came Understand majority of the people work because do or want to move forward because
1:01:39 because showing them external validation That's right, he would have remained stuck in the majority yes but don't you think these are the top % people Top % which is minority who are absolutely Power to Rule and Command a Certain Place Vo People also come for external validation You and me we both no billionaires after billionaires who do this 100% but there and the thing is what we are looking at what are we looking at is a sense of wholes some experience for self ok you and i also no millionaires and billionaires who play this game in front of the society but in a Silo Conversion Val Express Rate Disruptor Will express the dejection will still Express How Broken They Are
1:02:26 right like i know billionaires Friends are way ahead of what I've built in Life but after meeting them some times I feel like this if you don't want to become this then you feel that If someone wants to reach his maximum potential Anyone wants to reach the top level in life I want to reach the top % because many people I have to reach in what ever game they are living For them the top version can be anything now that we have discovered them You will have to start first by asking that Who am I and what do I need sometimes You ask that question in the beginning, right? You don't have that exposure, that's the answer Give to Eli so i think the question to ask is mat who do i wanna be because its no good
1:03:13 The answer is no but make this answer there is a problem with who do i wa B every body is jealous of what you have got but They are not jealous of how you or her are right When someone asks you what do you think If he wants to become something then he should be a role model An image needs to be created that is celebrated in the world She has gone, looking at her she feels that I have This is what he wants to become, he doesn't know what he wants to become what is needed for that how did he become what did he do did you compromise and how did you sacrifice how did he live his life he worked hard th nothing and I think none of us will ever have that Clarity on the dewy start but we will Discover That Clarity by Experiencing The Experience We're Feeling on a Daily Basis basis but tell me how if this is a podcast
1:03:58 Right now we are seeing that today he has done this We had a conversation and he felt that it was okay is it a valid question to ask me who I am and what I need in life so that I don't fall into that trap that I'm going to do it I'm going to do it And one day I feel very broken what can I do to show the world I was not doing it for myself lets just sit down and write it down what we do He should ask himself two or three questions. Should he have two or three answers? when they do it rule i can give yes rule Number One the moment you are doing something to prove Two Sambalpuri
1:04:46 Motivation is to do something because you want to yes and you want to because Something happened to you during your childhood that's why you don't like it If you feel that he is not in your life then should i will give you my example mean i I have seen this in my house since childhood I have seen battles in small pockets ok because i was born with money It was when my family didn't have any money And I have seen it slowly building up Every year I have seen that their growth is good now It happened and there was growth, so I took the losses See where the loss was Rs 25,000 per month to a Place where you are earning lakhs of rupees right And I saw every face, and from that I I have seen brothers fighting with their sisters I have seen a fight in between but for me that It was important to me or someone else
1:05:33 did you not notice the point i noticed it then For me, in the beginning, only the driver it was that I had to make money and I will earn so much that I will never grow up There shouldn't be any fights because I am so Was I affected by that situation or not? There should be money in the family so that no one no brother should ever fight No, no one from the house ever has any conversation so you're driven by connection yes and love So your base is driven by finance no You are the finance that money is the means to No Conflates End fights so yours and goal was that one love Yes, they are creating an atmosphere that the fights are for money no fight over it exactly so you are driven bye love and The Connection You Are Not Driven By
1:06:20 Significant Fame ok, I want to show it to someone and prove it to someone I don't want to do right so I have to earn money I wanted there to be no fights in the house for everyone Have money happily and exactly so love now see i am following the law of attraction So I'm not an expert, but I understand this much because i have little energy I understand science so much that in everything There is one energy and one way of checking Your choices and your intentions are asked Yourself Wood You Category is the Way You Are Feeling Your Deeper Intention of Why You Want something would you category that intention h Pure Energy and Impure Energy Source Driven by love purity and impurity pure okay pure okay and that's what I am Saying have the awareness that what you want to do
1:07:06 yes you want to do it because there is a Purity is Versus someone making me money so I can I will throw money on my uncle's face as revenge pure and impure now watch even if you Make the Money and Slam the Money on Your Uncle Cessor to uncle, son you opened my eyes Didi no, get angry more and more angry and This bitterness has become the spiral of your life But I am also keeping a comparison metric am there somewhere in my mind The comparison is that my family is as big as my friend made money, made anything, ok for me He is my one who earns more than me The benchmark is metric only then why do I think because may be i'm wrong ok that Earning more money will bring happiness I am wrong here but that comparison is for me
1:07:52 If the metric is more than this money then If we become happy then I will compare I am here then but look you are thinking that money will bring happiness money brings happiness Absolutely brings no to veg about it but Have you ever done a stage encounter like this? that you made money and you felt that it was not your friend Friend, will time with each other bring happiness or right so this is maturity this is maturity who will come face by face, the path is pure it should be there and that is the seed of the path but Today I am starting with comparison no as you said if it is done by comparison If you are starting then it is a bad feeling so you are come see what does comparison I mean he has it I don't know ok what is
1:08:40 Your comparison families done this i want to do Better for the family not to prove their color small and make you make myself more si me I am bigger than you, this is not an intention Exactly so that's actually not a comparison So first you said that anyone who this watching the podcast to make it successful No matter what business he does in life Success can be achieved either by becoming an employee or a freelancer Whatever an individual does, he is happy If we are talking about happiness then first The question is that whatever I am doing, we The driving factor behind this is that Is impure emotion or pure emotion an emotion that is first or right what do I To show people that I have to be big By becoming big, he will solve one problem
1:09:27 It gets solved, which I had been thinking since childhood I have a problem this is what you said that is one and what question do you give me Three questions people should ask with the point of view so one question is why do i want what do i want ok what The Deeper Fuel Every Goal Has a Goal yaar yaar wai wala question No, I don't understand it now because I am a I have crossed this stage in life I started Rajeev tell you why only It was enough to get some respect It was just that friend, I mean I want some money I can earn so that the fights in the house stop hot good enough that i am good enough i say So then comparison metrics were also three or four years old
1:10:14 At night I thought I would tell you Personal Vulnerable Shed This Multiple There were times when I felt I was not enough I used to go to the room with whatever people I was with I am a stupid, useless child inside me I have no strength and I am comparing myself I used to do that to other people because my There were a lot of rich kids around in Indore. I thought they had nice cars Their houses are nice, so how much money do they have? These are the kinds of clubs I go to I didn't have the money to learn English And what do you look like, what do you wear? what brands do you wear all of that i use to compare myself with them and be like I am very small in front of them, friend. And I don't have the power, what can I do about them I will tell you in front of you that I feel very small I used to do this so I started to become something I did that so that I could have my own identity
1:11:01 We end and start so you do it like this but everybody starts because they have to fulfil a void yes correct there is a gap to be fulfilled right but when you do that yes there was fuel for your starting but you when I started and you started taking Steps You're Not Doing Every Single Day To prove to those people that they are important too no you are doing it to get better at your game or what am i talking about yes So I had to become better myself so that I could When I go to that room in the beginning, I feel confident exactly now but are There are people who even after starting their The focus of the whole journey is how watching How Am I Coming Across It All About Getting a Sense of Validation
1:11:49 significant status and i feel those are Holo Matrix I get that but I'm starting When you ask me what do you want to do? why does one have to do it, that's the matter It happens that I have my father at home If mummy is not able to earn money then I will get 500 rupees. I have to bring it so that life at home becomes very good Small little matriculation yay a big car chi I have dreamt it since childhood so like you are saying small matric na i am saying small And there is no bigger metric to be real I want matriculation is matriculation real for you lock don't fall in to the trap of what i was Change the Build a Real World Metric able relevant Aspiration Not Bored aspiration most people are living their life on barod
1:12:35 aspiration explained by aspiration i I saw him doing it so I I think if I do that then I'll be cool Is it a broad aspiration real for me? It is real for me to earn money You put money on the table for my family peace And happiness that is real for you the most people are disconnected from real
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