Brief Summary
This video serves as a comprehensive guide to scaling a dropshipping store to $10,000 a day using Facebook ads, creative optimisation, and efficient supplier and automation strategies. It emphasises the importance of broad testing campaigns to identify winning creatives, the necessity of accurate tracking using tools like Hyros, and the optimisation of offers to improve conversion rates. The guide also covers practical advice on order fulfilment and transitioning to private suppliers as sales increase.
- Broad testing campaigns to identify winning creatives
- Accurate tracking using tools like Hyros
- Optimisation of offers to improve conversion rates
Introduction to Scaling Dropshipping Stores
The video introduces a comprehensive guide on scaling dropshipping stores from zero to $10,000 a day. The creator aims to provide viewers with the confidence to make money with their own dropshipping stores by sharing secrets and over-delivering information without paywalls. He showcases examples of stores he has scaled, including one currently generating €5-6,000 a day and another that went from $150-$250 to €3,500 a day.
Facebook Ad Mastery: Broad Targeting and Creative Testing
The creator demonstrates the Facebook Ads Manager for a store doing up to €8,000 a day, highlighting the simplicity of the strategy. The key is running completely broad campaigns with numerous video creatives to identify the winning ones. The process involves launching basic testing campaigns with broad targeting and multiple creatives, then cutting underperforming ads based on metrics like cost per purchase and ROAS (Return on Ad Spend). Winning creatives are duplicated into new campaigns, and the budget is gradually increased until a plateau is reached.
Scaling Strategies: Duplication and Budget Increase
Once a winning ad set is identified, the strategy involves duplicating it to scale horizontally. New videos can be added and old ones removed within the duplicated ad sets. The focus is on turning off creatives that don't perform and allowing Facebook to allocate budget to those that do. Budget increases are implemented on profitable ad sets to further scale the store's revenue. The creator emphasises the importance of continuous creative testing to prevent ad fatigue and maintain consistent performance.
Actionable Rules for Cutting Campaigns and Ad Sets
The video provides a checklist for cutting underperforming campaigns and ad sets. Key metrics include click-through rate (CTR), cost per click (CPC), and ROAS. Specific rules include cutting ad sets with below a 2% CTR, a CPC above 1.5, no sales after $20 spent (unless the product is high ticket), and below break-even ROAS. The creator stresses the importance of not emotionally holding on to underperforming ads and re-optimising creatives or offers if necessary.
The Importance of Click-Through Rate and Creative Testing
The creator emphasises the direct correlation between click-through rate (CTR) and profitability. Low CTR often leads to high cost per click (CPC) and expensive cost per purchase. Improving CTR can double sales and profit. The logical step is to continuously test new creatives to maintain a high CTR and prevent sales from declining due to ad fatigue.
Tracking and Data Accuracy with Hyros
The video highlights the importance of accurate tracking using software like Hyros, which can recover a significant percentage of sales that Facebook might miss. Accurate data is crucial for scaling effectively and making informed decisions. Hyros integrates with the store without requiring changes to the business, ensuring correct tracking and preventing scaling based on inaccurate data. The creator recommends Hyros as a tool to improve success rates by tracking missed sales.
Testing Different Offers to Optimise Conversion Rates
Testing different offers is crucial for scaling. The creator shares examples of offers tested, including "buy one get one free," bundles, and a small PDF guide, before finding success with a subscription-based offer. The winning offer involved a normal upfront price with a cheap monthly refill subscription. This made the offer a "no-brainer" for customers, increasing conversions and creating a recurring revenue stream.
Crafting the Right Offer and Asking the Right Questions
The creator discusses crafting the right offer by understanding the target audience and re-optimising the website. He provides examples of good offers, such as product plus app plus daily notifications with a 30-day risk-free guarantee. The importance of asking questions like "Why is my conversion rate 3%?" and "Would I trust my own website if I were the customer?" is emphasised to continuously improve the business.
Order Fulfilment and Private Suppliers
The video covers order fulfilment, advising the use of fulfilment centres when first starting. Once sales reach 20-30 orders a day, transitioning to a private supplier is recommended. This can be achieved by contacting suppliers through platforms like AutoDS or Sendrop, or by posting in Facebook groups to find agents in China. Buying products in bulk upfront is essential for scaling, and the creator offers to connect viewers with his suppliers.
Final Thoughts and Encouragement
The video concludes with encouragement for viewers to take their dropshipping stores seriously and implement the strategies taught. The creator reiterates his commitment to providing transparent and valuable information on his channel, aiming to help viewers achieve success in e-commerce and Facebook ads. He shares his plans to continue scaling his stores and documenting the journey on Instagram.
